3 Strategies To Promote Your Youtube Channel

Many viewers have found Youtube to be an entertaining platform for watching their favourite content from around the world. With billions of users, it would be a waste not to take advantage of the opportunity for businesses to market their products on this widely used platform. A short video clip can convey a lot of information in a short amount of time. Business owners can integrate a message and evoke emotions in their audience through powerful video content by using Youtube videos as a marketing strategy.

 

So, why not promote your business while simultaneously entertaining your subscribers? After all, it’s the equivalent of striking two birds with a single stone. Let’s look at some ways to promote your Youtube channel using professional techniques.

 

1. Host Contest

Who doesn’t enjoy freebies? One of the things that YouTube viewers enjoy is a giveaway. Hosting giveaways and contests on YouTube is a great way to increase channel engagement. Maintain simple contest rules and adhere to YouTube contest rules and policies. As part of the contest criteria, encourage followers to like your video, leave a comment, and subscribe to your channel. Make sure the contest prize is related to your brand in order to raise brand awareness. Don’t be afraid to collect feedback from your followers on which gifts are on their wish lists.

 

Hosting giveaways is great, but keep in mind the frequency. Hosting giveaways too frequently may result in a waste of your time, money, and efforts, especially if the results are unsatisfactory. Before organising another contest, always check the engagement rate and the number of new subscribers. If the number falls, you may be attracting participants who are only interested in the contest and not in your brand. 

 

You can, however, run a successful contest video like Unbox Therapy if you use the right techniques. Unbox Therapy, a popular tech and gadget YouTube channel, hosted a giveaway video for the iPhone 13 that received 1.1 million views.

 

 

2. Promote on other platforms

If you’re constantly on other social media platforms, why not promote your Youtube channel there as well? When we mention other social media platforms, we don’t necessarily mean all of them. Don’t worry if you only have a couple of social media accounts. Examine which social media platforms your followers are most likely to use. Each social media platform has its own video requirements. To provide a good viewing experience for your audience, make sure you adjust the video specifications accordingly. 

 

Youtube and Facebook

We all know that in this day and age, it’s nearly impossible not to have a Facebook account. Facebook is a social media platform tool that connects you to billions of mobile users. It can aid in meeting specific marketing objectives. Boost your posts, run paid ad campaigns, and post frequently to get the most out of Facebook marketing. 

 

The possibilities for being discovered on Facebook are limitless. Consider Gatorade’s most recent product launch, ‘Gatorade Fit.’ In the ‘Gatorade Fit’ campaign, Gatorade collaborated with three sports and fitness experts: Sydney McLaughlin, Jessamyn Stanley, and Cody Rigsby. These three fitness experts’ characteristics instil trust and confidence in their followers, allowing them to achieve their fitness goals. Gatorade promoted the video on various social media platforms, including YouTube and Facebook. The video was viewed 2 million times on their YouTube channel.

 

 

Youtube and TikTok

TikTok is one of the best platforms for promoting your YouTube channel, and it is gaining popularity among younger audiences. Who wouldn’t enjoy watching Tik Tok’s viral dance and lip-syncing videos? TikTok provides various types of advertisement to meet all marketing needs, including in-feed ads, top view ads, and branded effects. 

 

Aside from that, TikTok is combining influencer marketing in their features. Having an influencer promote and speak positively about your company will undoubtedly increase brand awareness. Gucci collaborates with Adidas to promote their fashion business. Gucci and Adidas are cross-promoting the launch of their new product on YouTube and TikTok. The cross-promotion of fashion and sportswear creates an elegance in sportswear with a mix of Gucci and Adidas logos.

 

 

Youtube and Instagram

Instagram allows you to connect with followers from other social media platforms. Instagram is a visual content-based platform that uses images to connect with and attract people’s attention. We definitely adore Instagram influencers’ picture-perfect posts featuring a brand product. 

 

Here’s an example of Jimmy Choo’s collaboration with Barbara Palvin on Instagram and Youtube. The video has received 58 thousand views on YouTube. 

 

 

Blog or Website

We often say that images add more impression to a website, but you may be surprised to learn that adding videos makes a website more meaningful. Having said that, embedding your YouTube video on your blog or website will undoubtedly increase its visibility. Based on your video, you can generate new blog post ideas. 

 

Alternatively, you can also use Google Analytics to find the best blog article that will generate a lot of traffic. You can then create new video content based on the blog article. Adding a YouTube video clip to a blog is a win-win situation in which both your blog and Youtube channel gain more page views while also providing meaningful content to your followers. A good landing page can undeniably lead to improving the visibility of your website. A great headline and flawless design are what distinguishes a good landing page.

 

Nadine, a travel YouTuber, posts her videos on her blog website on a regular basis. The video content helps to engage her followers with topics they want to read about.

 

 

3. Come Up with Seasonal Videos

We, like most people, enjoy the holiday season, and now is an excellent time to create seasonal video content. Seasonal content will continue to be a popular topic among your viewers for many years to come. Come on, people won’t get bored of watching new videos of holiday decoration trends each year. That is why it’s essential to look for something out of the ordinary to make your video stand out. People generally enjoy watching holiday season videos because it is the most anticipated celebration of the year.

 

Video topics range from Christmas recipes, Valentine’s Day gift ideas, and Halloween horror movies are some of the trends to keep an eye out for when looking for your next video inspiration. You’d be surprised about how well it works. Still not convinced? Check out this Easter decoration video from the Decor Ideas channel. The video has 83 thousand views and features various types of Easter decoration trends for 2022.

 

 

Conclusion

YouTube is constantly swamped with visitors. It is the most effective platform for marketing your brand. Make it a point to promote your YouTube videos to your target audience at relevant times when they are fully engaged. YouTube, with billions of videos, is a great library source for you to find inspiration. Find your niche videos, watch them, and then recreate them. Do you want your YouTube channel to be discovered by a larger audience? 

Get in touch with us to learn more.