6 Tips For Successful TikTok Hashtags

TikTok hashtags play an important role in matching your posts to users on their ‘For You’ page. The ‘For You’ tab in the TikTok app is a customised page that serves up relevant material to audiences based on demographics and interests. Using trending hashtags in your videos allows them to appear on the ‘For You’ tab of potential subscribers. Apart from the popular dance and music trends displayed on TikTok, this platform has benefited businesses and brands immensely.

 

Are you looking for how to come up with trending TikTok hashtags? You have come to the right place. In this article, we will share tips on coming up with trending hashtags to boost brand awareness.

 

How TikTok Hashtags Can Grow Your Business

TikTok hashtags are the perfect way to showcase your brand’s personality simply because they are memorable, discoverable and relatable. When hashtags are used correctly, they can market your brand to a broader range of users. There are numerous benefits TikTok hashtags may bring to your business. Scroll down to find out how hashtags benefit your business:

 

1) Boost Brand Exposure

TikTok hashtags can raise engagement with your audience by increasing the brand exposure of your videos and targeting the right circle of audience. Thus, the brand’s content will appear not only in their followers’ searches but also in those looking for videos with similar phrases. With the increased usage of relevant hashtags, their created content will have a higher chance of being listed on the Discovery page, where millions of users scroll through daily. When users wish to search for videos of their interest, they will go for keywords that match their preferences. For Instance, coffee lovers who are big fans of Starbucks coffee will find hashtags like #starbucksmalaysia and #starbucksdrinks useful in their searches.

 

 

2) Gain More Followers And Build A Community

Understanding your audience is essential for increasing engagement with your content. As a result, making videos with trending hashtags that cater to your audience’s interests broadens your reach and allows you to gain more followers. You will be able to create a community of people who enjoy scrolling through your content as the number of loyal followers grows. Moreover, it is helpful to use this opportunity to create your own branded hashtags that appeal specifically to your followers’ community. An example we can see is Reese Witherspoon’s fashion apparel, Draper James, with their branded hashtag #draperjamesnashville. This phrase appears unique to the Draper James community whenever a user searches for this keyword.

 

 

How To Find The Best Hashtag

 

Tip 1: Establish A Right Balance Between Niche And Broad Hashtags

One of the aspects to consider when finding the right hashtags is to use a variety of broad and niche hashtags. Having a balance of them can get confusing if you’re not sure which hashtags go well with your videos. We recommend that you start with broad hashtags before moving on to niche hashtags to get a sense of what works best for your marketing campaign.

 

Consider what keywords your target audience might type into the search bar. There is no right or wrong way to strike the perfect balance. #photography is an example of a broad hashtag.

 

As you delve deeper into niche hashtags, you might come across something more specific, like #productphotography. Puma has used niche hashtags such as #pumafootball, #PUMAwoman, #PUMAFam, and #PUMAMotorsport in their TikTok campaign to target followers from various backgrounds, sports, and demographics.

 

Tip 2: Monitor Your Rival Companies

You may think competing with your rivals is a bad idea, but it actually provides the opposite effect. Learning from competitors is a way to avoid strategies that didn’t work and grow your business further. Techniques that work well with them might make your content shine too. Looking up trending hashtags from competitors allows you to predict the right hashtags you never thought of before. Besides that, it will give you a glimpse of what other rival companies are investing in marketing strategies.

 

Ford and Chevrolet are the two most powerful automobile manufacturers. Chevrolet collaborated with a well-known hip-hop artist, Breland, to create a music video titled “My Truck,” which became popular among younger generations on TikTok. The hashtag #mytruck from Breland’s music video has received 276 thousand views. In addition to Chevrolet, Ford’s TikTok hashtag campaign, #F150Lightning, following the launch of their new truck, the Ford F-150 model received 48.3 million views. Ford also collaborated with well-known DJ D-Nice on the lifestyle campaign “More Than Tough.” Both automakers took similar approaches in their marketing campaigns, partnering with famous artists to target young buyers.

 

 

Tip 3: Understand Your Audience

Try to figure out what kind of hashtags users are looking for in their videos. Furthermore, looking through their followers will give you an idea of the most recent trends and phrases they use in their posts. Joining TikTok communities to gain insights into the variety of phrases used by audiences in the same niche is another way to connect with users. Following the COVID-19 lockdown in 2020, many people began their gardening hobbies, and this is how #PlantTok communities were born. On this channel, subscribers are constantly sharing their best tips for keeping their plants healthy. Join the #PlantTok communities for hashtag insights if your niche is gardening.

 

 

Tip 4: Check Out Influencers Content

Tapping into influencers’ content is one of the best ways to scoop some inspiration on top hashtags used to grow their content. After all, influencers have a solid follower base, enabling them to partner with companies to promote their products. Start by searching for influencers within your niche whose content align with your brand. Micro-influencers may have a smaller follower base, but their audience engagement is high, and it is worth noting the trending hashtags they use in their videos.

 

Since its launch in 2019, the #SephoraSquad influencer campaign has garnered 211.1 million views. Sephora collaborated with a number of haircare, beauty, makeup, and skincare influencers. Sephora is able to drive engagement from their current and potential followers by promoting Sephora products through influencers. Sephora’s unique engagement with followers includes discussions about beauty and personal care. The brand also encouraged fans to share their personal perspectives on what truly represents their beauty identities. Sephora hand-picks influencers from diverse backgrounds, ages, and ethnicities to help fans identify more with the brand.

 

 

Tip 5: Come Up With Personalised Branded Hashtags

Get your creative juices flowing and come up with your own branded hashtags. Make sure your branded hashtags match the theme of your social media campaign and content. Although TikTok caption characters are limited, don’t be afraid to experiment with different hashtag ideas. Incorporating multiple hashtag ideas may help you in reaching potential followers who could come across your TikTok account. To avoid overwhelming your viewers, avoid using too many hashtags. 3-4 hashtags with enough space for an eye-catching caption is a good recommendation. Nike’s top branded hashtag #nikewomen has attracted 26.2 million viewers worldwide. The distinct and memorable hashtag fosters women’s empowerment worldwide.

 

 

Tip 6: Research The Top Trending Hashtags On TikTok

Popular hashtags can set you apart from other TikTok Influencers and increase the engagement of your content. To avoid overwhelming your followers, create simple, short, and catchy keywords. Coca Cola launched one of the top trending TikTok hashtags, which received 13.9 billion views. Coca Cola made its TikTok debut in the #ShareTheMagic challenge as a way for TikTok Influencers to showcase their talents through their new “Real Magic” platform. Furthermore, American Eagle ran a TikTok campaign called #InMyAEJeans in which users could win a TikTok duet with famous influencer, Addison Rae.The brand’s efforts in hosting a TikTok challenge paid off. Their video engagement  soared to 3.8 billion views.

 

 

 

Conclusion

Finding trending hashtags may require a lot of trial and error to find the best keywords for your marketing campaign. Getting the right hashtags, on the other hand, will allow you to expand your brand’s reach and yield exponential returns. While there are numerous options to consider, we are constantly developing new strategies to improve your social content planning.

Reach out to us to see how you can incorporate them into your business strategies.