Here are the key elements involved in video production:

Content Strategy:

Before creating a video, it’s essential to have a clear content strategy. This involves defining the target audience, understanding their preferences, and identifying the goals of the video. Whether it’s to promote a product, share valuable information, or entertain the audience, a well-defined strategy sets the foundation for a successful video.

Video Creation:

This stage involves shooting or animating the video content. Depending on the strategy, videos can be live-action, animated, or a combination of both. The content should be concise, visually appealing, and aligned with the brand’s tone and style.

Editing and Post-Production:

After capturing the video footage, the editing process comes into play. This includes cutting and arranging clips, adding music, graphics, text overlays, and special effects to enhance the overall visual appeal. The editing process aims to create a polished and professional-looking video.

Optimization for Social Media:

Each social media platform has its own specifications and requirements for video content. Videos need to be optimized to meet these guidelines to ensure proper display and functionality on various devices. This may involve resizing, formatting, and compressing the video appropriately.

Captions and Subtitles:

Adding captions or subtitles to the video can make it more accessible to a broader audience, including those who watch videos with sound off or have hearing impairments. Additionally, captions can help to convey the message effectively in noisy environments.

Call-to-Action (CTA):

Including a clear CTA in the video or its accompanying post encourages viewers to take specific actions, such as liking the video, leaving a comment, sharing it, or visiting a website. CTAs can boost engagement and drive desired outcomes.

Publishing and Promotion:

Once the video is ready, it’s time to publish it on the chosen social media platforms. Promoting the video through paid advertising, influencer collaborations, or sharing it across relevant groups and communities can also increase its reach and engagement.

Analytics and Insights:

After the video is live, monitoring its performance through social media analytics is crucial. Understanding metrics like views, engagement rate, watch time, and shares can help in evaluating the video’s success and making informed decisions for future content.

Video production for social media is a dynamic and evolving process, and it requires a good understanding of the target audience, platform algorithms, and current trends to create compelling content that resonates with users and boosts engagement.

So now you know what video production is, how can a social media agency such as Tinker Society assist your brand in creating your own video production? Below is a general workflow when working with a social media agency for video production:

• Identifying Video Needs and Goals:
  The brand starts by determining its video production requirements and objectives. This may include identifying the target audience, deciding on the type of video content needed (e.g., promotional, explainer, testimonial, etc.), and outlining the key messages or stories to be conveyed.
• Pre-Production Planning:
  In this stage, the brand and the agency collaborate on the video’s pre-production planning. This involves refining the video concept, scripting, storyboarding, casting (if actors are required), location scouting, and creating a production schedule.
• Production:
  The production phase involves the actual filming or animation of the video. The agency handles the logistics, directing, shooting, and capturing the footage based on the pre-production plan.
• Post-Production:
  After filming or animating is complete, the agency moves into post-production. This includes video editing, adding graphics, special effects, music, voiceovers, and any necessary revisions to create the final video.
• Review and Feedback:
  The agency presents the first cut of the video to the brand for review. The brand provides feedback, and the agency incorporates any necessary changes to meet the brand’s vision and expectations.
• Finalization and Delivery:
  Once all revisions are completed and the brand is satisfied with the final video, the agency delivers the high-quality video file in the required format.

Throughout the workflow, effective communication and collaboration between the brand and the agency are crucial to ensure a successful video production process that meets the brand’s goals and objectives. To understand how video production is crucial for your brand, we’ve listed out four reasons here.

Here at Tinker Society, we’re able to help your brand execute all elements for your video production and more! We have our very own studio and video production team situated in Kuala Lumpur to create the best video production for your brand’s advertising, promotional and content creation needs. Slide into our DMs via our Instagram @tinkersociety or drop us an email at wink@tinkersociety.com to find out how you can get started.

Photography is an art form because it lets us capture feelings, memories and moments simultaneously. While technical skills play an important role, a photo’s appearance can make it go from good to great. Follow these “Top 10 Tips For Better Aesthetic Photos” to improve your photography:

1. Composition

   Mastering Composition is what makes a picture attractive. Use the rule of thirds, leading lines, and framing methods to lead the viewer’s eye and create a perfect balance within the frame. Think about the elements in the centre, the middle ground, and the background to provide your photo depth and perspective.

2. Lighting

   Lighting can help or ruin your photos. Natural light during the golden hours, like early morning and late afternoon natural light gives your photo a soft, warm glow that makes them look better. Try various lighting setups, and study how to direct and modify the light to create attractive images. Check out another of article that could definitely help! – “How to Set Indoor Lighting for a Video Shoot” 

3. Capturing candid shot

   Spontaneous, authentic moments are key since they are more likely to convey true emotions and interesting stories. In exchange for capturing natural reactions, a photographer must be patient, aware of the surroundings, and ready to respond quickly. Capturing a real and candid moment gives your photography more energy and helps viewers feel more engaged in the subject.

4. Adapt Minimalist

   Sometimes keeping thing simple will make it looks nicer. Adopting a minimalist approach by focusing on a single subject within the frame. Keeping the Composition straightforward will attract viewers to focus directly on your subject.

5. Use symmetry and pattern

   Taking advantage of Symmetry and Patterns may help you make striking and soothing photographs. Look for symmetrical scenes or repetitive patterns in buildings, nature, or daily objects to add a sense of order and balance to your photos.

6. Experiment with Perspectives

   Be bold, play with your point of view, and try new thin

7. gs. Changing your shooting angle or position might capture a scene from an entirely new perspective that a normal person would miss. Find the most dynamic and eye-catching photo by experimenting with different camera angles.

8. Use Colours Well

   Colours are a powerful tool to create a photograph’s tone and mood. While applying opposing colours can bring excitement and drama, using complementary colours can create visual balance. To make your photographs stand out, you should know some colour theory and play around with it.

9. Be mindful of your background

   Background may easily grab the focus from the subject if it’s messy or distracting. Think about what is in the background of your photograph and make sure it adds to, rather than distracts from, the main subject.

10. Post-production

    It is best to do post-production cautiously because it can improve your photograph. Editing to make anything look unnatural or unrealistic should be avoided. Instead, work on editing minor improvements that will bring out the best in your photograph without altering its true nature.

11. Create your signature and unique look

    Develop your signature and unique style to let viewers recognize your photograph easily. Explore a wide range of methods, topics, and editing philosophies until you discover the one that best fits your personal aesthetic.

In conclusion, perfecting the aesthetics of photography requires dedication to practice, attention to detail, and experience. Following these 10 Tips For Better Aesthetic Photos can help you become a better photographer and produce work that will grab viewers’ attention. Always remember to seek out new information and try new techniques to grow and develop as a photographer. Have fun!

Let us help you to grow you social media! 

Hope that you get something from Tinker Society, so if you are looking for more, please email us at wink@tinkersociety.com or reach us at Instagram – Tinker Society 

Video production can significantly boost social media engagement for several reasons. Here are four key factors that contribute to this:

Higher Engagement and Attention-Grabbing Content

In the realm of digital content, the allure of videos is undeniable. Unlike static images or text-based posts, videos are a multi-sensory experience that engages both the visual and auditory senses. Through a dynamic interplay of visuals, movement, and sound, videos possess the uncanny ability to swiftly seize the audience’s attention and hold it captive for extended periods.

The combination of eye-catching visuals, compelling storytelling, and harmonious soundtracks creates a captivating narrative that draws viewers into a realm of sensory delight. This immersion in the world of the video yields a potent cocktail of curiosity and intrigue, fostering a heightened sense of engagement that transcends the limitations of traditional content formats.

Increased Shareability

The allure of videos extends beyond mere engagement; it amplifies the concept of social media virality. The modern digital landscape is a vast interconnected network where the concept of sharing has evolved into a digital currency of sorts. Videos that encapsulate entertainment, information, or emotional resonance become the currency that users are eager to trade. In a digital age where attention spans are fleeting, the allure of sharing remarkable content with friends, family, and followers becomes irresistible.

Through this act of sharing, videos traverse vast online expanses, gaining exponential exposure. The ripple effect of a shared video becomes the catalyst for higher engagement rates, an amplification that further piques the interest of algorithms that dictate content visibility. Thus, the snowball effect of sharing not only augments a video’s reach but also its influence within the digital ecosystem.

Effective Communication

When the canvas of communication is stretched to accommodate more intricate messages, videos emerge as a masterful medium. The capacity to encapsulate complex information, nuanced concepts, and heartfelt sentiments within the confines of a video is unparalleled. Whether it’s the intricate workings of a product, a step-by-step tutorial, or the articulation of a brand’s ethos, videos possess the unique prowess to narrate intricate tales with both brevity and depth. This succinctness, coupled with the dynamic interplay of visuals and auditory cues, elevates comprehension to unprecedented heights.

In a world flooded with information, the magnetic pull of a well-crafted video ensures that the message not only reaches its intended destination but also resonates profoundly, evoking a cascade of interactions, comments, and reactions.

Enhanced Emotional Connection

The zenith of video’s influence is perhaps its ability to evoke emotions. Within the vibrant spectrum of emotions—be it humor, inspiration, empathy, or nostalgia—videos emerge as a conduit that transports viewers into a shared emotional journey. Through clever scripting, empathetic storytelling, or poignant imagery, videos become a vehicle for empathetic resonance.

The emotional chord struck by a video resonates deeply within the viewer, forging a profound connection that transcends the superficiality of transactional engagement. This emotional bond becomes the bedrock of loyalty, transforming viewers into advocates who feel a personal stake in the video’s content. The video thus evolves from mere content to an experience that reverberates, compels reactions, solicits comments, and incites the urge to share—a virtual testament to the power of visual storytelling.

In summary, video production boosts social media engagement by providing captivating content that grabs attention, encouraging shares and increased visibility, facilitating effective communication of messages, and creating emotional connections with the audience. When done well, videos can significantly enhance your social media presence and overall digital marketing strategy. To further understand what video production is, we’ve written an article that takes a deeper look into what video production is as well. Click here to view.

Here at Tinker Society, we’re able to help your brand execute all elements for your video production and more! We have our very own studio and video production team situated in Kuala Lumpur to create the best video production for your brand’s advertising, promotional and content creation needs. Slide into our DMs via our Instagram @tinkersociety or drop us an email at wink@tinkersociety.com to find out how you can get started.

Step 1: Evaluate the Location

1. Before setting up any lights:
2. Check out the interior of the place where you’ll be shooting.
3. Observe the level of light coming in through the windows and the level of light coming in from any lamps or ceiling lights.
4. Find trouble spots like dark shadows and poor lighting. You may use this evaluation’s results to determine what kind and how much light will be required for the outcome you want.

Step 2: Assemble all required lighting equipment

1. You may want to try various lighting setups to get even lighting when shooting indoors. Important equipment includes:
2. Key light: The primary source of brightness and should be the brightest of all the lights in the scene.
3. Fill light: Used to round out the lighting and diffuse any harsh shadows created by the key light.
4. Backlight: It can use to brighten the subject from behind to create a feeling of depth in a photograph,
5. Reflector: With the help of reflectors, you may soften the appearance of shadows and achieve a more even, pleasing light.
6. LED panels or softboxes: Offer consistent soft light that can adjust for different shooting environments.

Step 3: Set Up the Key Light

The key light should angle at a 45-degree angle and place out to one side, almost above the subject’s eye level. The area will give the video a more realistic, three-dimensional look and feel. You may change the scene’s setting by adjusting the key light’s brightness: a brighter light creates a more energetic set, while a dimmer to creates a more intimate and sensual one.
Step 4: Add the Fill Light
The fill light should angle downwards and to the opposite side of the primary light. It softens the key light’s shadows and spreads light evenly across the subject’s face. For depth, the fill light’s intensity should be less than the key light’s.

Step 5: Set Up the Backlight

Use the backlight to light up the subject from behind, either on their back or shoulder. This light helps to highlight the photograph’s background while also highlighting its depth. It works great for creating a dramatic image or using dim lighting.

Step 6: Use Reflectors

A reflector is an affordable and flexible item that may enhance your interior lighting. It create more even lighting by reflecting light onto the subject. Play around with silver, gold, and white reflectors to see what happens!

Step 7: Control the White Balance

For indoor videography, keeping the white balance consistent is important. Most modern cameras have many lighting modes, including those optimised for tungsten and fluorescent lighting. To get the most true-to-life colours, you may also manually tweak the white balance.

Step 8: Test and Adjust

After you’ve set up the lights, it’s time to take some test shots to check the results. Move lights around and turn them up or down to get the desired outcome. Feel free to play around with different camera positions and exposure settings until you get the desired effect.

Last, preparing in advance, paying close attention to detail, and being creative while setting up interior lighting for video production are important. Making visually appealing and attractive videos requires understanding key, fill, and backlighting, as well as using reflectors effectively. Remember to pick a good spot, get the correct lighting equipment, and keep tweaking things until you get the desired results. Your video will reach a new level of quality as you gain expertise and master your indoor lighting skills. Slide into our DMs via our Instagram @tinkersociety or drop us an email at wink@tinkersociety.com to find out how you can get started.

Contact us at tinkersociety