Skincare Brand Marketing: Follow UK’s No. 1 Skincare Brand’s Superb Strategies to Stand Out

Photo by Sarah Dorweiler on Unsplash

If you’ve never yourself purchased a Simple face wash or moisturizer, there’s a chance you’ve at least spotted one of their products at the aisles of your local pharmacy or in the bathrooms or bedrooms of your friends and family members. They’re (simply) popular. When you’re wondering ‘What skincare should I use?’, we bet Simple has entered your mind at some point.

 

Certainly, UK’s beloved skincare brand Simple has enjoyed tremendous brand success, which can be attributed to multiple factors such as their generous investments in marketing, with over millions of dollars spent on campaigns— and these efforts seem to pay off. After all, they are the UK’s number one skincare brand! (you can tell that to anyone asking you which skincare brand is the best!).

 

Time and time again, you’ll find that brands succeed when they put money into marketing efforts.

 

Now really, what does Simple do that makes them stand out? These three impactful strategies Simple engages in might not only convince you to apply them when marketing your brand (which doesn’t have to be a skincare brand) but may also make you stop thinking which skincare brand is the best (at brand strategy too).

 

Strategy 1: Working with Experts 

When you’re trying to win big, you’ve got to reach out to people who understand what it is you’d like to promote about your brand. For Simple, it’s about balance, a healthy lifestyle, and well-being, which is why they actually created their own ‘Simple Advisory Board’ consisting of fitness experts, dietitians and psychologists just to boost their marketing campaigns.

In addition to hiring experts, this conscientious skincare brand partners with the UK’s largest woodland conservation charity every year to protect the planet because just as our skin is a “complex, living ecosystem that needs nurturing”, so are ancient woodlands (Simple Skincare Global). As a result, people will have no choice but to recognize them as a brand that’s kind to humans and to the environment, assigning Simple as the definite answer to the question of which skincare brand is the best.

 

Strategy 2: Social Media Presence

Working with knowledgeable experts alone is certainly not enough. Listen to Simple, whose social media presence is quite something. It’s not that they aren’t on TV and billboards; they are, but now they’re on social media too. With over 230,000 followers on Instagram (and 40,000 followers on Twitter), they’re literally one of the accounts on Instagram that you’d want to learn from if you’re starting out a skincare brand and trying to gain a following. 

While you’re at that, be sure to enlist the help of influencers, just as they did. For more social media marketing ideas, we’ve written this one just for you.

 

Strategy 3: Clear Brand Values

So you’ve got a social media presence: but do you have a unique set of brand values to stand for, so that you stand out? For Simple, #ChooseKindness frames everything they do. As they put it, “we believe in kindness to skin, our planet, and people…Clean and kind skincare for all”.  What’s more, their products are cruelty-free and vegan, planet-friendly (recyclable packaging and less plastic used), ‘designed with love in the UK’, and made for all skin types. Really, as a potential customer, what’s then not to love about Simple?

 

Conclusion

 

At this point, you probably feel a little more convinced as to which skincare brand is the best and are perhaps about to include one of their products into your basic skincare routine. I mean, they’re one of the few brands that care about how they impact the environment; they advocate for kindness, and take real efforts towards making skincare accessible to everyone. 

 

At the same time, we just want to remind you to — while you’re applying your new Simple skincare routine — go all out just like Simple did in their marketing campaign. How? Work with experts. Partner with charities. Invest in a thriving social media presence…all the while holding fast to your brand values.

 

And if you aren’t quite sure what in the world your brand could stand for, we’ve got you covered. We take pride in differentiating you from your competing companies and sincerely want your brand to become the talk of the town, whether it’s through content marketing, a customized online campaign, email marketing, branding, design, website development, or social media management. Call or email us today!