5 Tips On Selecting The Best Influencer For Your Brand

In this era of technology, influencer marketing is one of the most effective and efficient ways to establish brand credibility. This is because influencers will publish engaging content where they can highlight your brand by promoting it to their community of followers with engaged popularity and image. But let’s not dive right in just yet.

 

To successfully promote your brand, you must first know how to choose the right influencer and form a successful partnership with them. Despite the fact that influencers are present on every social media platform, aligning your brand’s objectives, core principles, and target market is crucial before approaching influencer marketing. Influencer marketing may appear simple, but it requires a significant amount of work to build your brand.

 

That is why we have put together these 5 tips to assist you in choosing the ideal influencer for your marketing campaign.

 

1.Specify Your Target Audience

 

Before partnering with an influencer, it’s important to identify who your target audience is. Building a detailed customer persona is one way to identify your target audience. The customer persona will be effective in helping you understand the fundamental traits, interests, and channels of your target audience. Knowing who your audiences look up to will help you determine which influencers they respect and adhere to.

 

Everyone has different influencers that they are drawn to, but you may narrow down your search for influencers by taking into account the latest trends or issues that can be of interest to your target consumers. For example, ocean pollution is a major environmental issue that has sparked widespread concern around the world. An influencer who is an active environmental advocate will contribute to the success of a marketing campaign that focuses on raising awareness in tackling ocean pollution.

 

Adidas is taking a stand against ocean pollution by releasing eco-innovation footwear made from recycled plastics. By utilising recycled plastics in their product design, Adidas is able to contribute to the reduction of global plastic wastes annually. The company developed Adidas X Parley campaign featuring Melissa Tan to promote their new sustainable sneakers and inspire their customers to take action in reducing plastic wastes.

 

 

If your brand niche is in gaming or technology, working with an influencer in that particular niche will help you increase brand recognition. For example, Phei Yong is featured as the latest ambassador for a famous laptop brand, MSI. MSI recently launched a new laptop which is the Creator Z16 series which are ideally suited for content creation. Being an established content creator and entrepreneur with thousands of followers, Phei Yong connects strongly with the brand’s targeted audiences who constantly seek creativity and motivation to succeed.

 

 

2.Recognize The Different Tiers Of Influencers

 

There are various levels of influencers all over the world. Celebrity status influencers such as Hariz Hamdan, Amelia Henderson, Zizan Razak and Layla Sania are among the most well-known influencers. With millions of followers on social media, these well-known celebrities are household names.

 

Collaboration with celebrity star influencers may require a large budget, but don’t worry! New opportunities for collaboration between smaller brands and influencers have emerged in the new digital era. This is good news for businesses looking to run their influencer marketing campaigns on a smaller budget.

 

Influencers in the market industry are categorised according to their number of followers:

 

Nano Influencers    : 1000 to 10,000 followers

Micro Influencers    : 10,000 to 50,000  followers

Mid-Tier Influencers: 50,000 to 500,000  followers

Macro Influencers   : 500,000 to 1 million followers

Mega Influencers    : At least 1 million followers

 

In general, influencer pricing rises as their fan base grows. A high follower count does not necessarily mean the best results. In some cases, influencers with a smaller fan base can offer audiences more authenticity, brand loyalty, and highly dedicated content to the audiences.

 

Jia is a brilliant mid-tier influencer whose content resonates with a broad audience from her beauty advice, skincare product recommendations and collaboration with other beauty brands. She is regarded as a thought-leader in her field and a real user of these products. Her recommendation is credible and genuine to her audiences due to her in-depth knowledge and expertise.

 

 

3.Establish Your Influencer Campaign’s Goals

 

Outlining your campaign goals is essential before starting your influencer marketing journey. When working with an influencer, you should take into account a variety of factors depending on what you want to accomplish, including brand recognition, social media subscribers and content creation.

 

Influencers have the ability to authentically and creatively promote your brand. You can choose an influencer who can successfully meet your influencer marketing criteria by establishing your campaign goals before partnering with influencers. Influencers who are a good fit for your brand will have followers who are interested in your brand. Some of the goals of your influencer marketing campaign may include:

 

Gain More Exposure To Newly Launched Products

 

Avoid concentrating only on profits if you want to create some hype and raise brand recognition. Instead, explore approaches that will increase brand awareness and spark interest among your audiences.If you are looking to launch a new product in the market, it’s necessary to gain more exposure as a way to promote it to your brand’s target audience. The idea is to put your product to the attention of your target audience, ideally through numerous touch points such as emphasising on engagement, views and reach.

 

One way is to establish a large community of influencers who are connected with your target audience in order to raise brand awareness. An easy yet efficient strategy to launch your new product is by encouraging influencers to post about them on their social media accounts.

 

For example, Walls promoted their new Mochi Chocolate Vanilla product in a collaboration with Kevin Ong.The video successfully portrayed the unique flavour of the Mochi dessert which piqued the audiences’ interest in trying the new product.

 

 

Expand Audience Reach With Sponsored Content

 

When your brand partners with an influencer, their sponsored posts will be well-received by their respective audiences. This implies that brands may quickly reach a broad, relevant audience. In view of this, brands can benefit greatly by collaborating with influencers to run contests.Tao Kae Noi, a well-known Thai crispy seaweed snack brand partnered with Zahir in a Raya contest on Instagram account via a paid partnership post. The marketing campaign benefits both the brand and influencer where they experience an increase in their respective social media followings as a result of numerous contest entries.

 

 

4.Familiarize With The Influencer’s Content

 

It is not enough to choose any random influencer on your radar or the top three influencers that appear in a Google search. Before beginning a collaboration with an influencer, you might want to learn more about their background. It’s important to consider information like style, content niches, and past brand partnerships. Consider this: if your business is introducing the newest vegan supplements, you might want to work with an influencer who is well-versed in vegan lifestyles and able to engage with potential audiences.

 

The key takeaway is to spend more time looking for influencers who have a similar voice, niche, and audience as your brand. Even better if they have already mentioned your brand in their social media posts. Remember that influencers have the ability to create a reputable and positive voice for your brand, potentially increasing brand loyalty among their followers.

 

A well-known cosmetics brand, The Face Shop has partnered with Jessica Chaw on one of their most impressive brand collaborations. The resulting video serves as a great illustration of an influencer collaboration and a real user testimonial.

 

 

Another example of a successful influencer marketing campaign involves the partnership between Kit Kat and Iman Alyssa Sahabudin. The online marketing campaign inspires youths to spend quality time with their loved ones with KitKat exclusive chocolate editions as a way to cherish the bond between them.

 

 

In addition, Christy Ng Shoes strives to solve gaps in the footwear industry for Malaysian women who are looking for elegant and comfortable footwear and handbags. They launched a partnership with Amy Ng to promote their latest trendy Hello Kitty handbag collections.

 

 

5.Find An Influencer Marketing Agency

 

In recent years, influencer marketing agencies have grown at an exponential rate.The best part is that influencer marketing has shown to be profitable for brands and influencers alike as it continues to expand. There is merely no denying the effectiveness of Influencer marketing at this point. A powerful influencer marketing strategy can be exactly what brands are looking to increase customer loyalty, brand awareness, and a variety of other benefits.

 

Your brand’s reach and position in the market can be increased thanks to influencer marketing. People who follow your company on social media could easily find out more about your company and the products or services you provide. One of the most obvious advantages of social media marketing is the contributions influencers make to raising brand awareness. By collaborating with the right influencers, marketers can develop influencer campaigns that are incredibly successful and reach millions of consumers.

 

 

 

Conclusion:

 

Selecting the most effective influencer for your brand requires extensive research and can be a challenging endeavour. However, if your influencer strategy is in line with your current business model, it will produce an impactful result. A shared objective, a highly engaged audience, and a fruitful collaboration can be easily attained between your brand and your influencer by having the ideal influencer to market your brand.

 

With the help of these tips, your brand can benefit from better visibility and conversion rates. Additionally, it will prevent unsuccessful collaboration campaigns. Instead, you can concentrate on expanding your influencer marketing, which genuinely increases both your followers base and the bottom line of your business.

 

Get in touch with us to learn how influencer marketing could be incorporated into your outreach plans for the best outcomes.