5 Reasons Of TikTok Can Increase Brand Exposure

How to Use TikTok For Marketing:

5 Reasons Why TikTok can Increase Brand Exposure

 

TikTok is one of the most popular social media platforms which launched in 2016. TikTok is a social media platform that differs from other social media platforms like Facebook and Instagram in that the content format involves text, photos, and videos. TikTok focused on visuals mainly are short videos that can attract the audience in short seconds. At the same time, TikTok is an upcoming fantastic social media platform to increase brand exposure and approach their target audience.

 

TikTok as a fast-growing social media platform for entertainment and advertising, there are now over 1 billion users and more brands are targeting audiences through TikTok to increase brand exposure. This is because people love new and different content. Along with scrolling through TikTok, they can discover anything they are interested in or any content that may be hardly found on other social media platforms. People can also search for any knowledge or information from TikTok by using certain keywords or hashtags.

 

 

Want to know why TikTok is beneficial for your brand? Here you go for the 5 reasons why TikTok can increase brand exposure:

 

Reason 1: Content easily goes viral

TikTok always has content that contains extremely high views and engagement which are mostly you can’t find from Facebook or Instagram. This is because the audiences do not have to search a specific word to reach out to what content they would like to refer, on the page “For You” can easily show up contents that are going viral recently and the audiences will easily be acknowledged with it without following the particular content creator on TikTok. A trending hashtag, a trending challenge, or a trending song can make a video goes viral. This is where TikTok is able brands to increase brand exposure more easily as it will show up any content to the audiences without the content creator’s follower counts (popularity). For example, a TikTok account with no followers can get millions of engagements on a video without any algorithm issues unlike Facebook, Instagram, or even Youtube. Tiktok will not decide what type of content to be served to the audiences so that a brand can reach out to the target audience more effectively where the objective of increase brand exposure can be achieved.

 

 

Reason 2: Audience can easily be acknowledged with the brand through visual

TikTok has the biggest and the most obvious difference with other social media platforms, which is the format of the posted content. TikTok majority on visuals which is videos, unlike Facebook or Instagram which focused on texts and images, even the word count of captions on TikTok is limited. In terms of that, the TikTok content creators will only need to include everything they want to convey to the audience in a short video so that the audience is able to receive the objectives of the brand. No matter with suppers, voiceovers the clips, or mentioning it in the video. Moreover, social media users are more attracted to visuals instead of texts, as they can directly get the information from the videos, posted other than reading texts which require more effort and is time-consuming. Therefore, the audiences are able to obtain any messages that a brand wants to express just by watching short videos that TikTok content creators specialize in for the brand.

 

Reason 3: Latest Trends

TikTok is a platform where the trends are always fresh and new. Such as outfit changing, GRWM (Get Ready With Me), or dance challenges that you can see from other social media platforms such as Facebook or Instagram are originated from TikTok. This will be a benefit for a brand that can easily keep on-trend and apply in their teaser or collaborate with TikTok content creators. Also, it is one of the good ways for a brand to approach the audiences in a more friendly and natural way. It not only includes commercials but also fun elements which the audiences will not feel like being hard-sell and easily implemented to lifestyle. You can realize that many TikTok content creators are using the same song, the same hashtag, or even the same trend in their video no matter if it is for commercial purposes, their videos will always have higher engagement. For instance, Tiktok content creators can creatively promote the brand with the latest trends such as outfit changing transition videos to increase fashion brands’ exposure. In relation to that, a brand can creatively personalize its own hashtags to start trends as well.

 

Reason 4: Get inspiration and Maximize creativity

TikTok is a platform where the brand can explore around and get inspiration on the way and technique to increase brand exposure or even create a challenge incorporated with TikTok content creators so that they can increase brand exposure around with including related hashtags along. TikTok also develops in-app editing tools and features such as adjusting footage, customizing sounds, special effects, and refining with filters which the TikTok content creators can make their video more interesting and improve the overall quality. Any brand industry including lifestyle, fashion, beauty, or even food and beverages is encouraged to utilize TikTok as one of the platforms to create unique visuals when it comes to public approach. It not only provides opportunities for the Tiktok content creators to express their creativity, but it also generates a strong connection between your brand and your target audience.

 

 

Reason 5: Diverse audience

Tiktok is no longer a social media used by the youngsters, even Gen-Y are frequently using TikTok as there is a variety of short videos including introducing useful household products, cooking tutorials, recipes, and even life hacks. For example, a household brand can incorporate with the suitable region of TikTok content creators to create content showing the tutorial of a product and its benefits. Gen-Y as the target audience can easily be attracted by the content which they are interested in usually, they will not spend so much time on other social media platforms. In this case, the brand can get higher visibility as long as the content presented is easier to understand and persuasive in terms of successfully increase brand exposure on the platform. Although TikTok is a global application, TikTok has a great emphasis on localized content which is beneficial for local brands. This is how TikTok helps a brand to increase brand exposure such as reach a more diverse audience in its own country, gain consumers, and it is helpful for TikTok content creators to gain recognition and followers which can lead to higher engagement too. On top of that, it can also increase the credibility of the brand and gain trust from the local community at the same time.

 

 

Conclusion

In a nutshell, TikTok has the potential to become one of the biggest and most efficient social networking and digital marketing platform to increase brand exposure. It is an upcoming social media platform for not only entertainment but also advertisement in a more relaxing way. Besides Facebook and Instagram, there are more content creators who are starting their interaction with audiences on TikTok while brands should have to take TikTok as one of the platforms to increase brand exposure and engage with influencers as well.

 

Interested in engaging your brand to increase brand exposure with TikTok content creators, connect with Tinker now!