Music Marketing Secrets: 5 Inspiring Ideas from the Music Industry for Any Brand
Today’s Inspiration, written just for you.
Making music? The next step is music marketing.
Have you ever wondered how songs are being promoted?
That’s right! Even songs need help to reach the top of the music charts.
Typically, maintaining the appeal of musicians and vocalists and focusing on the quality of the music produced does the trick, as they are the backbone of successfully selling every artist’s new track.
However, what happens when every single artist looks attractive, and what happens when so many people come out with so many catchy songs at the same time? You get competition, which means it’s not enough to just have a hot artist and an upbeat tune. In other words, you’ve got to engage in music marketing. Music marketing can be defined as the strategies used to promote artists, music-industry-related products, and releases, with the aim of keeping music fans interested and engaged.
Even if you’re not trying to get your song around, you may find these tips applicable to your industry too. We’ll show you.
#1 Music Videos
Music videos are in fact one way of doing music marketing.
Music videos aren’t made to just entertain. By adding a visual element to a song, people feel more connected to what the artist is trying to express. Stories depicted in music videos act as mini-films that people can enjoy, and if people relate to the story, they will develop more interest in your song because it reflects their life experiences.
Perhaps this explains the popularity of music videos such as Maroon 5’s Sugar and Taylor Swift’s Blank Space. While the former conveys authenticity through its real-life performances at several LA weddings, the latter tells a convincing story about romantic relationships. Similarly, you’ll find that other hit music videos either tell a story or attempt to reflect real-life events— otherwise, they resort to upbeat dances such as in Bailando and Uptown Funk.
So if you’re a brand, be sure to have your ads tell stories about things people actually experience and if you can’t do that, you might have to spice up your ad by making it colorful like a dance routine.
#2 Lip-Syncs
Pulling famous people to be part of your brand image never fails because famous people already have their own following (Meanwhile, nobody trusts you). It only makes sense that by inviting a celebrity onto your new youtube cooking show, more people will watch. Similarly, when influencers lip-sync songs from a brand’s favorite show, such as in the Lip-Sync Battle campaign by Dr. Pepper, fans tune in and engage not just with the brand but with the music being lip-synced to…Furthermore, fans can be pulled in by influencers to lip-sync to songs, which creates meaningful user-generated content that further helps to promote both the brand and the songs.
Hence, if you’re an amateur artist trying to promote your songs, why not team up with a local brand to launch a lip-sync battle campaign? Get a couple of influencers to fall in love with your songs, and you’re off to a great start in music marketing.
#3 Albums
A wall of art: Which songs you choose to listen to is also influenced by the album art you see.
Who said the music industry is only about sound? Graphic design certainly has its place in the world of music. It’s not being acknowledged much but album covers, band logos, concert posters, social media banners, merchandise designs…they’re all works of art! All this means is that music marketing does include visuals, so at some point in your music career, you might need to hire a graphic designer to help you stand out among other artists.
Think about it: even though many of us are listening to Spotify, the need for album cover art hasn’t gone away, as it’s still being shown on Spotify!
And for those of you who aren’t in the music industry, designing your ads to look simple and personally intimate—in the likes of album covers— might work wonders.
#4 Live concert experiences
Organizing live performances is a way to boost your music marketing.
Just like car companies organize public exhibitions of their grand automobiles and chefs have their live demonstrations, why in the world would artists not advocate for themselves through public, live concerts? It’s basically the music video experience but thousands of times better. People attending concerts do not only feel energized, but also feel as if they are being understood as they sing along to sentimental songs along with thousands of other people who feel the same way about the song.
So whatever you’re trying to make people interested in, get their attention by going live in public, or these days, you have the option of going LIVE on various social media platforms.
#5 Blog articles
Words will always matter because copy is everywhere: when you’re not trying to convince a person to buy, that blog article, social media post, marketing email, or landing page may be doing its job to persuade people into desiring something.
That’s why even the music industry has write-ups that are aimed at making songs known to as many folks as possible. You can find such write-ups on websites such as NPR and Billboard.
For more ideas on how to craft superior copy for your brand (whether it’s you as an artist or whether it’s you promoting your new bubble tea brand), this quick read might be helpful: Copywriting Hacks: 5 Important Words To Boost Your Brand Copywriting during COVID-19
Conclusion
In addition to the 5 music marketing secrets mentioned above, what about doing covers of already-famous songs? Doing your own versions of newly released songs may work wonders especially if you’re a new artist— By singing songs people are already familiar with, you’re winning the hearts of listeners so that they wouldn’t mind listening to you again, and perhaps next time they’ll be listening to your own song.
For more inquiries on social media marketing, campaigns, copywriting, designs, website development, and branding, reach out to us today.
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