4 Popular TikTok Niches To Expand Your Account Rapidly

TikTok is the preferred platform for content creators and viewers seeking trending news and entertainment such as Khaby Lame, Zach King as the one of the most followed accounts on the platform.  TikTok’s niche community constantly interacts with each other through the use of hashtags and engaging content, which contributes to the platform’s rising popularity. Before embarking on your TikTok marketing strategy, one of the initial factors to consider is selecting a niche that can generate high levels of audience engagement.

 

What Are TikTok Niches?

Niche communities are frequently established by users who are enthusiastic about a specific topic and wish to create a community space for others to connect and converse. In contrast to the vast majority of social networks, niche communities have smaller, more engaged audiences that are motivated by a shared objective. A TikTok niche will enable you to market your services or products to a specific subset of the platform’s vast audience.

If your TikTok account has not recently witnessed exponential growth despite significant effort, you should consider switching your TikTok niche. Not sure what other popular niche to explore? We’ve compiled a list of TikTok niches for you to dive into.

 

Niche 1: Hilarious Dancing

 

On the surface, TikTok appears to be very similar to the plethora of other video-focused social media apps that came before it, such as Vine or Snapchat. Being good at TikTok takes a surprising amount of practice for an app with such a straightforward goal — dancing to music! On TikTok, dance videos remain a hit. However, the dancing market is gradually becoming saturated with content due to the millions of dance videos on TikTok. Original funny dance moves can be the key to standing out from other creators. What are you waiting for then? If you can dance well and add some humorous moves to it, you have nothing to lose!

 

Make A Video Series

 

In addition, you can make a series of TikTok videos to engage more viewers along with adding engaging trending music, effects, stickers and text. At the ending of the first video, you could leave a hook to entice viewers to watch the rest of the series. The Tee Sibling formed by three sisters are a hilarious TikTok trio with excellent funny choreography. A video of them doing the Minion dance went viral and has since amassed 1 million views.

 

 

Niche 2: Easy Food Recipes

 

TikTok is the ideal food advertising platform for aspiring chefs and bakers to showcase their skills. Audiences do not have to be cooking enthusiasts. Some viewers simply enjoy watching delectable dishes being prepared step by step.

 

Make Simple Videos

 

Since TikTok videos are only a few seconds long, there is no need for you to create a lengthy and complicated recipe video. All you have to do is make short video clips and combine them with upbeat music. Finally, you can connect your TikTok profile to your website. Isn’t it simple?

 

Create new food fusions

 

Combine different cultural foods to make your recipe videos more interesting. Younger generations, particularly Gen Z, enjoy watching cross-cultural food videos. Who wouldn’t want to try Ramen noodles burgers or Kimchi quesadillas? Check out Miso butter spaghetti on Heylawr’s TikTok channel. The creator showcases a creamy Miso butter pasta recipe which is simple to make with easy-to-find ingredients. The perfect comfort food, without a doubt!

 

 

Create ASMR Cooking Videos

 

ASMR, or Autonomous Sensory Meridian Response is the feeling viewers experience when they watch engaging videos that require specific attention as a result of the brain sensory receptors being activated. The majority of people find ASMR videos comforting and relaxing.

 

Although ASMR videos may look mundane with simple daily tasks, these videos remain popular with millions of videos uploaded in TikTok. That is why brands and influencers are rapidly adopting ASMR videos into their marketing strategies to increase audience engagement. Through ASMR video marketing strategies, brands may present viewers with a soothing and meaningful experience from their products or services. This greatly increases the revenue and conversion rates by enabling them to establish a stronger connection with the customers.

 

Everyone loves food! Who doesn’t? What could be better than producing an ASMR-infused cooking video to satisfy the audience’s night-craving? For those who are unfamiliar with ASMR, Aina Mardhiah‘s cooking videos will walk you through the whole concept. Aina Mardhiah’s Ramen Milk Cheese video has gained more than 1.6 million viewers. Aina Mardhiah’s ASMR cooking videos are utterly captivating, whether she is making Samyang rolls or honey butter garlic chicken.

 

 

It’s not just food that’s gone viral on TikTok; beverages have also caught on like wildfire. When it comes to viral cocktails, it seems like a new one emerges every week! From Dalgona coffees to Cookie Frap, the TikTok platform is stocked with a wide range of fruity, caffeinated, and extravagant drinks. In one of his quarantine videos, Afil Syazwan demonstrated how he brews a delicious Iced Green Tea Latte for himself.

 

 

Niche 3: Fitness Fashion 

 

TikTok is popular for workout and fitness outfits in addition to dancing. TikTok allows you to search for everything from home workouts to fashionable running shoes. We understand how the best fitness clothing can make you feel good and motivate you to complete that long-forgotten CrossFit challenge. Due to the majority of people working out from home during the pandemic lockdown, fitness fashion sales have skyrocketed. The trend is also growing rapidly on the TikTok platform. As a result, combining these two trending niches, fitness and fashion, is a good way to increase audience engagement.

 

The Rise Of Athleisure

 

Fitness fashion is not just for athletes. The new sportswear incorporates comfort, which has become a staple clothing for modern lifestyles. Fitness apparel is also worn on occasions other than the activity itself because of the rising trend of healthy lifestyles and more spiritual exercises like Yoga and Pilates. Unlike in the past, the latest fitness clothing is alive with vibrant colours and textures. Many people who have incorporated these comfortable activewear pieces into their daily wardrobe refer to them as athleisure outfits. Joey Tng’s TikTok video of fall athleisure outfits has more than 35 thousand views, demonstrating the athleisure trend.

 

 

Add Transitions

 

TikTok has a unique effect called “Transitions,” which you can employ in your videos.

You can use them to create a one-of-a-kind effect by combining together two separate video segments. Creating interesting and entertaining transitions between video scenes to make your TikTok video stand out from the crowd.

The finger snapping transition effect has been widely used on the TikTok platform and has shown no signs of diminishing in popularity. With just a snap of their fingers, creators get transported to new locations or change their attires. The finger snapping transition films thrill viewers and capture their interest, which allows top TikTokers to become more well-known on the platform. For instance, Cheyenne Woon added some cool dance moves to her finger-snapping outfit change video to give it a unique spin.

 

 

Niche 4: Memes

 

It may surprise you to learn that many people make money by creating meme videos for TikTok. Videos that make people laugh, after all, will never go out of style. Even brands are jumping on board to join the meme niche community.

 

There Is No End To Meme Ideas

 

The best thing about a meme TikTok niche is that it can be about anything. There are no hard and fast rules when it comes to making meme videos. Audiences will enjoy memes about everything from pets, babies to school and daily life. Anyone can create a TikTok meme channel. As a comedian, what matters is the quality and originality of your entertainment for your audience. Do you have a unique talent that can make an entire room burst out laughing? If so, you should concentrate on the meme niche.

 

Walauwey Crew is a popular TikTok channel that has amassed over 16.6 thousand followers by posting a variety of humorous videos, visuals, and occasionally their own original content.

 

 

Conclusion:

 

It doesn’t matter if your talent is in cooking, dancing, singing, design, photography, beauty, fitness, or any other field; what matters is that you stay focused on your interest. You can find your TikTok niches and curate content specifically for your followers based on your interests. It’s best to find TikTok niches that are popular among your followers but has few competitors.

 

If you are having difficulties producing quality content on a consistent basis, contact us and we will assist you with your content creation.