In a world that is becoming more digital and competitive, the power of words has never been more important for changing people’s minds, getting their attention, and getting them to buy. Here is where the art and science of copywriting […]

Copywriting involves creating creative and compelling text that effectively markets a product, service, or concept to a target audience. It can be very different depending on the marketing objectives, strategies, and even channels.  That is why there are several types […]

Online Marketing is getting more and more attention in the media landscape. It consists of different components, and copywriting is one of the most important components to convey the message. Good marketing always has good copywriting to support it. But […]

Brands need video production for several vital reasons. Video has become an increasingly popular and effective medium for marketing and communication, offering add-on advantages to help businesses achieve their goals. Here are the 6 key reasons why brands need video production:  […]

Eyewear is a significant component of an individual’s daily routine. For many people, eyewear is both a means of improving their vision and a way to showcase their personal style. The eyewear market industry is expanding at a rapid pace […]

In 2021, the Swiss watch exports recorded an increase in 3.5% in value compared to 2019.  The next generation is slowly beginning to be drawn to luxury watches companies. They are drawn to luxury watches for more reasons than just […]

Do you recall The World’s Funniest Animals TV series? Those are the kinds of videos that went viral in the past. With the arrival of social media and the surge in popularity of websites such as YouTube, viral videos began […]

User-generated content (UGC) is any form of content (words, posts, illustrations, video clips and comments) that is created by individuals (as opposed to brands) and shared publicly online or on a social media platform. UGC campaigns can be found almost […]

TikTok is one of the social media platforms with the fastest growth rates worldwide. This makes it the ideal marketing tool, particularly for trendy restaurants, cafes, and bars looking to draw in Gen Z and Millennial customers. The food and […]

Increasing your YouTube subscriber count takes real skill. If you already have a YouTube channel, you probably want to know how to increase your subscriber count. Every uploaded video has a sizable potential audience thanks to YouTube’s monthly audience of […]

In this era of technology, influencer marketing is one of the most effective and efficient ways to establish brand credibility. This is because influencers will publish engaging content where they can highlight your brand by promoting it to their community […]

TikTok is the preferred platform for content creators and viewers seeking trending news and entertainment such as Khaby Lame, Zach King as the one of the most followed accounts on the platform.  TikTok’s niche community constantly interacts with each other […]

Marilyn Monroe’s famous classic song, “Diamonds are a girl’s best friend,” is absolutely true. Over the past century, the jewellery market has expanded steadily, and in 2026, it is predicted to reach a value of about 307 billion dollars. In […]

Advantage of Being an Influencer: From a content creator to a brand owner It’s so interesting how a lot of people have become an influencer or in another word, content creator. Without us realizing, a person is actually getting paid […]

Many viewers have found Youtube to be an entertaining platform for watching their favourite content from around the world. With billions of users, it would be a waste not to take advantage of the opportunity for businesses to market their […]

Creating a professional YouTube video requires a balance of technical and creative abilities. To avoid falling behind in the market as a Youtuber, it’s critical to stay up to date on the latest trends and ideas. You may have spent […]

Although Malaysia has entered the endemic phase, it is still hard for businesses especially small businesses to operate as usual after hitting the bottom-line during the 2 years of lockdown. Some even had to close down permanently due to major […]

Influencer is not something new within the marketing industry, in fact it has become wildly popular among the business owners and companies to boost their sales. Influencer is someone who has the ability to influence potential buyers of a product […]

TikTok hashtags play an important role in matching your posts to users on their ‘For You’ page. The ‘For You’ tab in the TikTok app is a customised page that serves up relevant material to audiences based on demographics and […]

The rise of modern technology and the existence of the Internet plays a significant role for businesses by creating opportunities to grow and expand widely, locally or even internationally. For instance, the digitalization world helps in doing research of consumer […]

As the world becomes more digital, the internet users use their mobile phones to purchase goods or services via online has increased dramatically. Shopee, Lazada or even Mudah.my are widely used for online shopping nowadays. With so many people doing […]

What Is An Influencer Marketing Agency?   An influencer marketing agency is an organisation that works with social media influencers and brands to facilitate and form what you call an influencer marketing campaign. Influencer marketing agencies that have been long […]

What is a YouTube Influencer?   A YouTube influencer (also known as a YouTuber) is someone who has positioned themselves as an expert in a niche and established a massive following on the site.    Due to the platform they […]

Which Platform Is An Influencers Hotspot?   The biggest rivalry between the second largest search engine platform “YouTube” and also the fastest growing social media platform “TikTok” both competing for your attention. Today, we will be looking at the disparities […]

TikTok has now become one of the most effective platforms to increase brand awareness whereas other social media platforms such as Instagram and Facebook also can access the content idea on TikTok. That is why people tend to explore TikTok […]

How to Use TikTok For Marketing: 5 Reasons Why TikTok can Increase Brand Exposure   TikTok is one of the most popular social media platforms which launched in 2016. TikTok is a social media platform that differs from other social […]

  When it comes to writing copy (words to sell your brand and product) for your precious brand, tailoring your message to a specific audience is key to producing engaging content— and with engaging and inspiring content, comes brand loyalty […]

Dear fans of South Korean culture,     Did you know that the first CU Mart was first established in 1990? That’s almost three decades ago. Today, the Korean convenience store famous for its fast food and Korean snacks can […]

Photo by Felix Mittermeier on Unsplash   Here’s the thing: your business could be offering the best quality ingredient dishes, the hottest fashion, or the fastest Internet or delivery service and yet still, thousands of other companies exist that do […]

Photo by Shane Rounce on Unsplash So much comes into play when one is interested in developing a thriving business. For one, there’s the importance of developing a quality product that speaks for itself (think delicious; think functional, like how […]

Photo by Frank Zhang on Unsplash   Would you believe it if we said you could grow your brand by following in the footsteps of Tealive? Tealive, a Malaysian tea company that has also ambitiously expanded worldwide, boasts 600 stores […]

Photo by Sarah Dorweiler on Unsplash If you’ve never yourself purchased a Simple face wash or moisturizer, there’s a chance you’ve at least spotted one of their products at the aisles of your local pharmacy or in the bathrooms or […]

The Coronavirus pandemic has pushed us to turn to social media for a sense of human connection. Social media is thus  becoming an essential part of people’s lives, and with this, influencers are becoming this generation’s millionaires, leading to a […]

A new app redefines the way we use social media every few years and in 2020, TikTok was the hottest app. Other than Facebook, YouTube, and Instagram, TikTok is on the rise and brands should take note. What is TikTok? […]

The Ultimate Guide to Instagram Reel for your Business Instagram has been multiplying its features where they introduce more fun and engaging things to do in the app. Instagram Reels is the newest feature on Instagram and is currently all […]

Xiaohongshu The Little Red Book for Your Social Media Social media platform? Or e-commerce platform?   Part content-sharing site, and part fashion and luxury shopping platform, this app became the trusted source of product information for young urban Chinese women […]

What is Clubhouse, How to Join and How to Use It   Does the name Clubhouse ring a bell, but you just can’t seem to remember where you heard it from?   Well if it does, it’s because this rising […]

How to Leverage Clubhouse for Your Social Media Strategies   The new social media app– Clubhouse– just came out of nowhere and shook the world. It was first introduced to the world in March 2020, and became the talk of […]

How to Plan a Product Launch on Social Media   Almost everyone is on social media these days.   Some are on at least one of the major platforms, regardless of it being Facebook, Instagram, Twitter, etc. Social media is […]

Malaysian brands have come a really long way. But first: What is Branding? Well, what crosses your mind when you think about brand and branding? The logo or color that make you recognize the brand? A name, emblem or design […]

  A lot of people agree that Steve Jobs was ahead of his time. But what about him was ahead of his time, really?   His thinking and attitude. Steve Jobs embodied his life philosophy and applied it to his […]

Coca-Cola isn’t necessarily the tastiest or healthiest drink around but it sure is a success story. With over 1.8 million bottles of Coke being enjoyed every day, it truly is a winner amongst beverage brands. But that’s only because Coca-Cola […]

Brands use all sorts of strategies to get people to buy their products. From influencer marketing campaigns to investing in a great landing page, what one brand needs to engage with their target market may differ from another brand. For […]

Also known as key opinion leaders (KOLs), influencers are those with the ability to influence other people to buy a product or service. Put simply, influencers help promote and recommend brands. Marketing refers to any activity or process that involves […]

Today’s Inspiration, written just for you. Have you ever wondered how songs are being promoted?    That’s right! Even songs need help to reach the top of the music charts.   Typically, maintaining the appeal of musicians and vocalists and […]

Have you been thinking about how to increase your Instagram reach and engagement in just one Instagram post? You’re not alone! Sure, the number of likes for a post can be a good indicator of its success, but in order […]

Food Business Update: Food delivery is now an essential aspect of our lives due to the Movement Control Order (MCO) that began in March 2020, followed by the Conditional Movement Control Order (CMCO) and the Recovery Movement Control Order (RMCO). […]

  Did you know? The automobile industry, also known as the automotive industry, generates huge revenues each year and is one of the largest industries on earth. Financially, billions of dollars are invested in research and development for automobiles each […]

Influencer campaign is very important in order to expand the reach and awareness of your brand and to attract more potential customers, a cross-channel influencer strategy is what you need. It helps marketers engage with social media personalities and celebrities […]

  Digital marketing is marketing in today’s world— using social media, the Internet, and everything in between. Just like it’s normal for brands to outsource several aspects of their marketing in the olden days, many today outsource their brand’s digital […]

What do you get when you amass lots of followers on Instagram?   There is no short answer to that. What’s clear, though, is that besides becoming Insta-famous, having lots of Instagram followers gives you the chance to market products […]

Who stands out in the sporting goods market? Decathlon! With their reasonable pricing, they aim to make sports (and the benefits of sports!) accessible to everyone. Their wide-range of sports products also make it possible for everyone to find the […]

  Asian faces are not as widespread as Caucasian, or “white” faces when it comes to the advertisements we see, be it on storefronts, social media ads, commercials, or billboards. While it’s true that some brands originate from European countries […]

Marketing has come a long way. Today, mass media does not just refer to newspapers, magazines, radio and television but also refers to countless types of social media, the Internet, and email, which means that virtually everyone is at risk […]

Catvertising refers to the use of cats in advertising. Known as cat commercials when in video format, catvertising is a great way to grow your business and boost sales.    So what’s stopping most businesses from creating cat commercials? What’s […]

  Are you in charge of a brand? And are you looking to improve conversions and boost the revenue of your company? Look no further because we’ve compiled the 12 most essential email marketing tips for any brand searching for […]

    If you’re part of the online marketing business, you’d definitely know what a landing page is. If not, read on to learn something useful today.   Although landing pages look like websites, they’re different from a website— a […]

Blog articles may seem insignificant but the truth is that they’re not just about providing information—they also introduce people to your business. If you haven’t yet set up a blog on your company website, it’s about time you do so. […]

You might know how to craft attractive captions for Instagram posts, but have you learned how to write outstanding captions for posts that are intended to market a special product that warms many hearts…books? Today we’ll be giving out free […]

What is email list? An email list is simply a list of emails that companies have received from visitors/customers who want to receive update in digital form that is sent to their email inbox information, notifications, discounts, and other details […]

Instagram has launched a new feature you should not miss out on, and that’s Instagram Shop. What this means is that Instagram is now an e-commerce platform! There’s no doubt that Instagram is on a quest to turn the app […]

Whether or not you consider yourself as having a sweet tooth, we all know that at some point, a good cake would make anybody’s day. Spongy, sweet, soft, pleasing to the eye, and sometimes eaten cold, cakes have a way […]

On top of connecting with friends and family, Facebook helps businesses like yours connect with their customers and audiences. These days, Facebook isn’t only Facebook. That’s because Instagram, Messenger, and WhatsApp are also part of the Facebook corporation.   Because it is […]

If you haven’t heard about it yet, copywriting is central to your brand’s marketing strategy. After all, words can be found everywhere, from brochures to your website, social media advertisements, and clearly, in your blogs. Therefore, great copywriting plays a […]

Our favorite color is purple. What’s yours?   It doesn’t matter, because the colors you choose to represent your brand should primarily have to do with your brand goals, brand identity, and brand personality (communication), and who your target audience […]

  Malaysians are not very big on mental health. Stigma is higher here than in other developed countries. Just ask any Malaysian mental health advocate, like MIASA. What are brands doing to help support mental health?   To make things […]

    Fact #1: You’re a brand trying to promote your products and services on social media.   Fact #2: Emily in Paris happened.   What do those two facts above mean? It’s simple. It means you have 3 big […]

What do Coca-Cola, Nike, and Disney have in common?   The design and packaging of their products appeal to their target audience incredibly.   Think about it: the dreams you sell through your products are the solutions to the existential […]

Your delicious chocolate will leave a lasting impression on chocolate lovers with these marketing strategies.   Welcome to our food marketing article on chocolates.   There are already over more than a hundred companies selling chocolate. What’s more, globalization and […]

The new trend of digital marketing has been a new thing that we should look into in 2020 while everyone is striving to survive in a different industry. Hosting a workshop offline is a sure-fire way to engage and energize […]

As social media platforms push consumers toward videos, businesses that are utilizing Instagram Ads are taking advantage of the opportunity. Other than that, we also saw many other cool carousel ads, creative boomerangs and high-quality aesthetic photos that could trigger […]

Need some inspiration for online marketing ideas in this holiday season? Here we list down marketing ideas for every key date!  Marketing Idea October 31, Halloween You can always get into the spirit by including small treats or themed presents […]

Do you know that Instagram can be an excellent source of getting tons of information including healthy eating recipes? A state of complete physical, mental, and social well-being is very important to every individual. There is no better way to […]

Since a few years ago, we have noticed that the tremendous changes in the photography industry, influenced by the growth of social media platforms. Photography is an art that reflects the trend in our society, bringing us something interesting and […]

Many businesses neglect to reply to customer inquiries, which is unfortunate since personalized experience is what drives sales. Customer inquiries or replies can come from Facebook, Instagram, Whatsapp, email, or other communication channels, such as youtube. With so many platforms, […]

You’ve launched a Facebook ad but those terms and numbers make no sense to you. Then comes Facebook analytics: Facebook analytics is powerful as it helps you understand your end-user better when it comes to how they interact with ads. […]

Courtesy of Shopify! E-commerce is rising. Among the most well known online business platforms are Shopify and WooCommerce. Did you know? Over 1 million businesses are registered with Shopify, and over 175 countries! That’s simply because Shopify integrates everything necessary […]

If you are interested in writing, becoming a copywriter might be a career of your choice. Copywriting involves creating persuasive content.  A good copywriter should be able to translate a variety of information into one that allows readers to easily […]

Understand the Basic of Good Copywriting Have you ever been enticed to click on a link, subscribe to a mailing list, or buy a product? Chances are, you did so after reading or listening to something, for instance, an ad […]

Did you know? Facebook’s revenue was once over $4 billion due to great advertising. Facebook Ads are powerful, no kidding. And the fact that people spend a huge amount of time browsing through Facebook makes Facebook a super effective marketing […]

The COVID-19 pandemic has impacted social media marketing and on consumers and businesses in general. The global pandemic has also turned the economy on its head and the no industry has been spared (not beauty, not food & beverages, nor […]

What is the landscape of social media content during COVID-19? With billions of people being virtually locked in their homes, 2020 has been a stressful and hectic time for most businesses around the world. Regardless of the industry you may […]

What is SEO? Most online navigation and transactions start with search engines (Google.com is widely used). As a brand or business, you’d want to draw in more leads to your landing page and website. For this, it is important that […]

When this year kicked off with an entirely new normal, social media grew to become an even greater phenomenon. Despite having made plans, many brands could not have predicted how fast current events would sweep up the global market, conversations […]

Black Lives Matter is an organization that fights for justice. Founded in 2013 in response to Trayvon Martin’s murderer, its mission is to eradicate white supremacy and create space for Black communities to improve lives. #BlackLivesMatter related content has been […]

What is Queries and Type of Queries Fundamental of keyword research is to understand different types of queries. All the phrases and words that are type in the Google Search box that will eventually pull out the results serve multi-purpose […]

Social media platforms have become one of the most effective online marketing strategies for every business to market their brands and stand out from the competitive crowd. Other than your brand website, social media is often one of the first […]

Did you know? Instagram has partnered up with Spark AR, making AR more accessible to everyone. Any brand is now able to create a custom AR Filter unique to their brand and upload it to Instagram for users to enjoy […]

Get to Know The Latest Instagram Features While the world is trying to stay strong through these tough times, Instagram has never slowed down and instead added new features to back up not only their business but other businesses survive. […]

Are you in the food and beverage business? If you are, read on. A game-changing new feature by Instagram allows users to click and order food on the platform itself. It was specially created during the COVID-19 global pandemic. In […]

The Definition of SEO According to Moz, SEO is the practice of increasing the traffic of a webpage through organic search. SEO affects web page ranking in the Search Engine Result Page—this is known as organic or natural optimization (Wikipedia). […]

Social Media has become an integral part of people daily lives and nobody can neglect the facts. Social media has not just changed the way we interact with our friends, it has created an entirely new way to consume all […]

Are you experiencing difficulties with organic reach and engagement on your social media platforms, especially on both Facebook & Instagram? Organic reach has become harder to achieve. As a marketer, you have to turn to creative ways to communicate your […]

What is live streaming? COVID-19 has brought rapid and longstanding changes to the world. In only a matter of months, local businesses and multinational corporations quickly evolved their business operations and strategies to stay afloat. Essentially, many professionals are faced […]

What is the importance of a good website for business? In our digital era, information is easily obtained online and purchases are made quickly, which means any ambitious brand should have a good website. With a good website, you can […]

Instagram is a leading sales platform for brands. If you have not yet jumped onto Instagram’s bandwagon, you are missing out on a lot of great opportunities. You must get your brand or business on IG immediately, no matter what […]

Building Blocks of Instagram Filter Before you start working on a social media plan for your business, it is necessary to understand why people are spending their time on the platform. People come to Instagram to be inspired and discover […]

As social media usage is prevalent nowadays, Instagram has always keeping updated and come out with new features to help businesses through this pandemic. Before we introduce you to examples of how local businesses used Instagram to stay afloat, let […]

What is Influencer Marketing? Influencer Marketing Agency is one of the content strategies by identifying people who have strong influence online. Influencers usually have large and engaged audiences on their social media, so brands benefited when an influencer shares or […]

Branding & Design Trends that For Business That You Need To Know The face of design is always changing over time, that’s why if you have realized most of the major brands will have a facelift once every 20 years, […]

Why Is Content Marketing Important For Your Business Content, content, content! You hear “content marketing” everywhere. Welcome to the world of content marketing. This inbound marketing tactic helps you to attract and engage with your desired audience by delivering quality […]

Content Marketing To Grow Your Business Content marketing has become one of the most powerful strategies used in growing businesses. However, when it comes to deciding on which types of content marketing to apply, one might get lost. Different types […]

Digital Marketing Agency: An Essential for Modern Businesses  For many businesses, outsourcing digital marketing services have become a common initiative of their marketing plan. Here’s a comparison description of having an in-house department and outsourcing department: In-house Digital Marketing – […]

Simple Guide of Content Marketing for beginner What is Content Marketing? Everyone is talking about content marketing and contents are shown everywhere in our life, every post that we have seen on social media despite by brands or an individual, […]

The Rise of Influencer Marketing in Malaysia  The rise of the internet and social media is giving us more information in the form of content. With social media comes influencer marketing, a form of marketing correlated with the launch of […]

7 Marketing Ideas to Consider During the Coronavirus Pandemic   The world is facing a serious challenge with the global spread of the coronavirus (known as COVID-19). We agree with you that the outbreak is a human tragedy. Globally, 735,000 […]

Social Media Marketing Strategy Social media has taken over the world by storm. Little by little it came and became the center of our lives. Social media is one big entity, without it, it is very hard for the businesses […]

Best Digital Marketing Strategy For Clothing Business In the current era of technology, setting up a business has become rather easy. Sites that assist people in setting up a business have been popping up everywhere. However, in this abundance of […]

How to Do Social Media Marketing In the world that we live in now where everything is completely run by and through social media, it should be no surprise that many brands and companies are looking to it for guidance. […]

What is Content Marketing?  A lot of people might confuse between content marketing and digital marketing, content marketing is part of a digital marketing journey. Content marketing is not easy, it can be seriously hard work but it would pay […]

Social Media Strategies for Fashion Brands Fashion is an ever-evolving brand that keeps on revisiting old and new ideas. Fashion a statement piece. You can convey a message so clearly through fashion that it gets across to a large medium […]

Social Media Marketing Guide For Businesses Everyone is on social media but what it is so good on the platform other than connecting with people online? Social Media Marketing is a powerful tool for any business of all sizes and […]

Best Brands On Social Media 2021 What distinguishes a successful brand from an average brand is the marketing campaign. Successful brands invest in their marketing campaigns and come up with a strategy that is the best course for their business. […]

Must-Have SEO Strategy in 2021 While online competition continues to rise and new websites are introduced, it’s time to rethink the marketing strategy for content and invest in the heart of a company owner like the term “Search Engine Optimization” […]

Must-Know Email Marketing Strategies To Increase Your Revenue    Email marketing has always been around for good reason. It is the most specific and effective way to relate with your leads, cultivate them, and turn them into consumers, and win […]

The Beginners Guide to Online Marketing Totally new to small business online marketing?  Getting started might sound like a daunting process, and with good reason: Digital marketing Malaysia continues to grow. We have a list below with everything you need […]

The Importance Of Website Design There are multiple factors that lead to a successful presence online. There are different ways to look at the website’s whole standing too. But first, let’s focus on one of the most basic elements that […]

Influencer Marketing strategy you must know (2020) An effective marketing strategy for influencers helps you boost brand exposure, build authority and connect to new audiences. It drives traffic to your site and leads your products and services to new customers.  […]

Social Media Marketing Strategy You Need To Know In 2020   Social media marketing is a powerful means to attract clients and consumers for businesses of all sizes. Your consumers already connect with brands via social media, and if you […]

The content marketing strategy you need to know before starting your business 2020 So…What is content marketing? Content Marketing involves creating and sharing online material — such as videos, blogs, podcasts, e-books, and social media posts — which does not […]