Client: Flow Malaysia
Challenges: Flow target to switch the current adult heavy smokers to a smoke-free product, and invading as everyone’s daily essential.
Solution: We have created an attitude and a hint of amusing mood for flow to millennials. A quirky yet fun design to attract audiences with vibrance monthly flavour concept. To bring out the feeling of Flow as a lifestyle, we have engaged with Jane Chuck, one of the most influential KOL in social media.
Services: Social Media Content Management, Community Management, Monthly Contest Activation, Campaign Activation, Influencers Management, Event Coverage, Hosted a CNY gathering with more than 50 influencers.