4 Strategies To Dominate Eyewear Business Marketing

Eyewear is a significant component of an individual’s daily routine. For many people, eyewear is both a means of improving their vision and a way to showcase their personal style. The eyewear market industry is expanding at a rapid pace as years go by. According to Statista,the global eyewear market generated US$128 billion in total revenue in 2019. To improve sales, business owners must gain the ability to capitalise on these client trends.

 

The development of a brand is also necessary for businesses to grow their customer base. As a result, they stand a better chance of dominating the market and growing their bottom line. The main factor in increasing eyewear sales is brand loyalty. Brands need to differentiate themselves from their competitors and acquire new customers by implementing the best online optical marketing approach possible in this highly competitive market.

 

An excellent method to grow your eyewear business and reach more potential customers is via online marketing campaigns. In fact, social media marketing has considerably simplified the process of selling eyewear online. With the correct approach and strategies, you can establish a successful business that allows others to conveniently pick their choice of eyewear.

 

Read on to get the inside scoop on our eyewear marketing tips and learn how to outshine the competition in your market.

 

1.Offer Special Discounts And Deals

 

Nowadays, gaining access to a variety of discounts and promotions is one of the motivating factors for shoppers to follow businesses on social media platforms like Instagram, Facebook, or Twitter. Customers are more likely to ‘like’ or ‘follow’ a company’s page on social media if they spot an advertisement for a special promotion on a page. After all, every shopper appreciates a good discount. Given how many customers have grown accustomed to receiving discounts and promotional offers, it’s essential to establish a solid promotional approach.

 

Take advantage of this anticipation by organising an introduction contest as soon as you create accounts for your social media platforms. Suggest viewers to ‘follow’ your page, tag a friend who has yet to know your products, and share the post to win a gift, which could include a complimentary eye exam or rebate on a pair of sunglasses. This is a great technique to quickly expand your initial number of followers.

 

As a business owner, you may utilise your social media accounts to promote your year-round sales and promotions. Make sure your followers are aware of everything you’re offering, such as a 50% birthday voucher or one-year worry-free warranty for all featured frames. Using social media platforms like Instagram and Facebook to provide exclusive discount coupons is a terrific method to increase the number of online engagements that contribute to sales. This will also provide you with an estimate of how many visitors are viewing your page. 

 

There is nothing more satisfying than finding an excellent deal. Your brand can increase sales by running promotions and deals on selected eyewear. A major eyewear company in Malaysia, Factory Eyewear, accomplished this by providing a Hari Raya deal on a selection of spectacles.

 

 

One of the most common methods of marketing is the “buy one, get one free” (BOGO) promotion. Generating a sense of urgency by selling a pair of a popular eyewear at a ‘buy one, free one’ promotion for a limited time can increase revenue. The wonderful thing about these offers is that they almost never need any sort of upfront cost. In fact, they are intended to generate income, which is why Mog Eyewear considers their recent “Buy one, get one free” promotion a success.

 

 

(A) Held Anniversary Promotion

 

Additionally, an anniversary promotion such as the day your company was established gives you the ideal opportunity to promote your business. Anniversary promotions might entice both new and existing customers to purchase your eyeglasses again. In honour of their 18th anniversary in business, A-Look Eyewear ran an anniversary promotion featuring well-known radio DJs such as Jack Yap and Der Ting.

 

 

2.Showcase Testimonials From Real Clients

 

If others are speaking positively about your brand, don’t keep it to yourself. Reviews are essential to the survival of any small business, and this is also true for eyewear companies. While you may still use on-site reviews and word-of-mouth to encourage consumers to spread the word about their excellent experiences with your company, you could now show feedback on media platforms to do so even more effectively.

 

Even the largest chain eyewear companies engage in this approach on a regular basis.In addition to enabling potential customers to learn about your brand reputation, reviews can also promote more traffic to your website. You should always make an effort to gather feedback from your current customers, whether it’s through an email or a social media post. Provide a discount on follow-up services or merchandise to make your offer even more compelling. The social media presence of your brand can be significantly enhanced by this straightforward yet frequently overlooked action.

 

Furthermore, buyers are more likely to purchase things that have a good brand reputation. Even if the positive reviews are from anonymous online reviewers, they are more likely to make the purchase of your products. Prior to making a purchase, shoppers often obtain feedback from other customers through review sites. Your company’s credibility is automatically improved when your products or services have received favourable reviews.

 

Positive reviews are particularly effective at fostering trust in online stores. Reviews provide some perspective on other people’s experiences to help customers make purchase decisions. A strong collection of positive reviews may both attest to how great your product is and provide a tonne of additional information.

 

One eyewear company that has acquired positive reviews on their website is Malaya Optical. Their brand reviews offer prospective customers insights of their customers’ experiences with their eyewear products. Shopper happiness may be measured and brand advocates can be easily identified with the help of these positive reviews.

 

 

3.Expand Your Influencers Team

 

It only takes one stunning vacation photo or flawless selfie from a social media celebrity to have an impact on our preferences and behaviours. Because of this, a pair of sunglasses becomes much more appealing when worn by a famous figure such as an influencer. Influencer partnerships will increase the perceived trustworthiness or authenticity of your brand.

 

Small optical brands might not have access to celebrity influencers, but there are still many benefits to collaborating with influencers ranging from nano to macro to promote your eyewear and services. Start by looking up for well-known influencers in your community or online, such as Instagram influencers, who are likely to be recognisable to your niche market. These individuals would be ideal for a featured post on your social media platforms. This will strengthen your brand presence by introducing it to a new, larger target audience, as well as encouraging current customers to try new eyewear styles.

 

Multiple top-leading eyewear companies frequently use influencers to promote their latest eyewear on the market. Whoosh Eyewear, for example, featured Avery Chiam in their Instagram post wearing their trending eyewear. 

 

 

Oakley is another company that uses influencer marketing to promote their eyewear.  Oakley and Ann Pow collaborated together to promote their latest, lightweight sunglasses designed specially for running.

 

 

(A) Influencer Marketing with Promotion Codes

 

Promotion codes are not just beneficial for bringing in new customers; they may also encourage your current customers to check out your brand’s new eyewear products or services. Offering promotion code through influencer marketing is a fantastic approach to boost sales and monitor the efficacy of your eyewear marketing campaign. Working with influencers allows you to leverage on their credibility with your target audience. The influencer’s perspective on your eyewear brand will be the lens through which your audience views it. Pott Glasses collaborate with Yi Wen in offering an unique promotion code for their followers to use for their next purchase.

 

 

4.Incorporate Captivating Web Designs

 

Are you aware that a user can decide in just 50 milliseconds if they want to remain on your website or leave it immediately? Your website should be created to highlight your organisation, services, areas of expertise and types of eyewear. When it comes to your customers’ fashion preferences, your website should showcase a variety of eyewear designs that match their preferences. You may even build a webcam-based virtual try-on tool for customers to try on each of your distinctive eyewear.

 

If you have a website, potential clients can search for your eyewear products at any time and location. Your website’s ability to attract and convert customers never stops, not even when you’re not actively marketing to them. Having a website is helpful because it allows customers to get the information they need without leaving their house or being subjected to any additional sales pressure.

 

The majority of companies nowadays, regardless of size, have professionally designed websites. After all, they care about how their audience perceives them as experts. A distinctive web design guarantees that brands accurately reflect the brand identity the business wishes to express and to establish the touchpoints between their businesses and customers.

 

Because it will entice visitors to remain longer on your website and boost your chances of turning them into your existing customers, having a user-friendly and compelling web design will enable you to accomplish your marketing goals. The success of social media marketing is heavily influenced by its good aesthetics because it primarily uses visuals and content. It is especially evident in the marketing of eyewear brands that there can be no reputable brand without amazing aesthetics.

 

Whoosh Eyewear is a wonderful online sunglasses store in addition to being an optometrist and optical retailer. Despite being minimalist, the visuals on the website are aesthetically attractive. 

 

 

Additionally, a well-organized product listing can give your online store’s visitors a great shopping experience. These pages can provide much more than just a chance to improve the consumer experience, even though they are frequently used as a catalogue for your products. Focus Point‘s online store features a streamlined product listing that makes it simple for customers to browse available pairs of their favourite eyewear.

 

 

Conclusion:

 

What ultimately distinguishes a brand on social media platforms? The reason is simple: they realise that it’s not just about marketing their products, but also about bringing users valuable content to browse through in their social media feeds. As long as you keep this in mind when creating your content, you’ll be successful in your online marketing campaign.

 

If you’re looking for even more inspiration, set up an appointment to talk with one of our digital marketing professionals for assistance in enhancing your brand’s social media presence.