The 7 Hottest Malaysian Brands Worth Checking Out Right Now
Malaysian brand Okay Kuih is trying to win the hearts of Malaysians, and they’re… winning.
Malaysian brands have come a really long way. But first: What is Branding?
Well, what crosses your mind when you think about brand and branding? The logo or color that make you recognize the brand? A name, emblem or design that can easily be recognized as belonging to the business? All are correct! To put it simply, branding is…
- Reaching through the clutter to catch the interest of your potential customer
- Transforming first-time purchasers into lifelong clients
- Turning an indifferent audience into your biggest supporter
All Malaysian brands need to engage in branding efforts. Without branding, you won’t be able to establish a clear, positive perception in the minds of your consumers— that is, without incorporating elements such as logo, design, mission statement, and a common theme in all marketing communications, your goods or services will not stand much chance in today’s competitive market.
Indeed, strong branding helps businesses distinguish themselves from their rivals and build a loyal customer base.
Next up, check out these 7 hottest Malaysian Brands that prove the importance of branding:
1. Handmade Heroes
In an interview session, one of the brand co founder – Lynsey explains that the ‘heroes’ part of the name comes from her desire to make organic beauty that can help young women by making it affordable and easily accessible.
The brand identity is natural and organic, hence, they are keeping it simple for every recipe and most of the ingredients of the products can be found in kitchen for example: coconut, rice, almond oil and cocoa butter.
2. Kiss The Pink
Inspired by the definition of sweets and passion for candles and home fragrances, two best friends started their Malaysian brand Kiss The Pink.
Kiss The Pink aims to satisfy the scarcity of fine quality and affordable organic candles on the market with a twist of contemporary style without losing its quality.
Its branded girls space has become synonymous with classic pink and exquisite fragrances. Every candle is made of local biodegradable vegetable wax that burns uniformly and cleanly, leaving no ash or smoke, making it a truly unique Malaysian brand as it considers the environment.
3. Okay Kuih
Most Malaysians have kuih in their memories of childhood, and Malaysians tend to have an appetite for it anytime. Okay Kuih captures the Malaysian fondness for traditional sweet treats through its creative design, food presentation, and of course, unique taste!
The traditional elements of Kuih are fused with the most creative components of contemporary pastry culture. The main theme ‘Modern Vintage’, to emphasis is on traditional yet modern flavors has become their brand voice.
When it comes to flavors and sauces, Okay Kuih incorporates pastry techniques and pinched sections of pastry recipes. Take for instance their Nutella ganache, pistachio paste, sweet potato pastry cream, and the Ku Siblings sauces.
Explore Okay Kuih’s brand-changing strategies HERE, for free.
4. The Straits Finery
Having shared interest in design and the desire to fill a void in the demand for jewelry, they decided to create something nice, last long and yet affordable! The best word to describe this brand is ‘minimalist’.
The Straits Finery jewelry is made from solid 14-karat gold and sterling silver. Their jewelry design is simple— yet classy…
They believe everyone is unique and want their customers to be able to customize and style the jewelry themselves.
5. Mosseryco
Since 2011, Mossery has developed fun and practical paper products focused on their love of crisp colours, animals, healthy food, nice people, and trees.
For Mossery, by reaching out to more artists or designers to collaborate with, or collecting input from our clients to improve the product, they benefit from the advantage of technology.
They believe creating stationery is always a complementary to the digital life, inspiring people to express their thoughts and encourage creativity.
6. Zuttowellness
There is only one life, and every day is a gift for a healthy mind and body. From inner health to outer radiance, their health products are specially designed to appeal to the individual needs.
ZUTTO thinks that a healthy lifestyle would contribute to a happier one. ZUTTO offers minimal but efficient solutions to instil the principle that will help individuals accomplish this.
The founders decided to take that knowledge and experience from skincare industry to create consumable products that can help achieve the same or even better results that they have helped others get from the application of certain products.
7. Kulet Store
The launch of Kulet, a minimalist sandal brand set up by 2 bright-eyed young women, stirred the local fashion scene. The main concepts are : sophisticated, easy to match and most importantly is comfortable.
As they noticed it is hard to find the footwear that is simple yet modern at the affordable price point, they decided to introducing a brand that caters not only to individuals of all ages and styles, but also locally made.
They always believe that you can have your unique style when you can recognize and understand your feed type!
Conclusion
There are some main marketing principles that come into play at all levels, whether you’re starting research for branding or brand management, getting ready for a re-launch, or rising brand recognition— Millions of brands populate our world, and brand management is the true test of their sustainability and durability. The truth is, not one of these brand could have achieved the enduring impact they have without brand management.
Brand management incorporates more than just a brand’s aesthetics. “It involves the management of the brand identity of an organization”, or “all elements created by a corporation to represent its customer with the right image”.
Whether you’re just about to start your own business or you’ve created your own brand, feel free to prompt us HERE for even more useful details on brand management.
