Instagram Reach and Engagement Success in just 1 Instagram Post
Have you been thinking about how to increase your Instagram reach and engagement in just one Instagram post? You’re not alone!
Sure, the number of likes for a post can be a good indicator of its success, but in order to understand how your content worked (or did not work), you need to look deeper at success measures and track feedback, saves, shares, Instagram Stories views, and even DMs.
Today is your lucky day. In this post, we’ll be sharing 5 easy ways you can use immediately that will increase your Instagram reach organically so that more people will engage with you.
- Make your Instagram post creative
Filters like this can boost your Instagram reach very quickly.
Some tips for a creative IG post include: making reposts, shoppable posts, hosting user-generated content contests, featuring original artwork, publishing funny videos, announcing discounts, and sharing memorable quotes.
Achieving 100 million brand impressions without spending a single cent on advertising? Yes, you read that right! Tinker’s “Diary” IG filter hit unbelievable numbers all over the world in just 1 month!
Instagram recently collaborated with Spark AR, making AR even more accessible to everyone. You can now create a custom AR filter for your brand and upload it to Instagram to be enjoyed at no cost by other users. Without a doubt, this breakthrough made a big difference, and a new marketing division, Instagram AR Filter campaigns, was born.
AR filters help to draw a great deal of exposure to your brand, giving you the opportunity to increase brand awareness among Instagram users. With expert help, you can devise a filter highly suitable to your target audience, inspiring them to befriend your brand.
Clicking HERE will help you learn how to create Instagram filters targeted towards increasing your Instagram reach.
More tips: people love content that features animals, travel, personal everyday photos, breathtaking views, employees behind brands, candid work photos, references to pop culture, and natural items as props. Using Instagram grid-layouts also makes your IG account stand out from other accounts.
2. Create “Savable” Content
Share useful tips and information— if you want to see a boost in your Instagram reach.
You can also get a little interaction boost by producing reference content that your audience will want to save in their collections. Therefore, build reference material on a complex range of topics that would make people hit the “save post” icon. Remember to also simplify your content so it’s easy to comprehend.
3. Interact with your audience
If you don’t know who you’re making it for, it’s hard to build quality content.
Your target audience’s demographics will help determine the type of content that you post, the voice of your company, and even what days and times to publish. Interact with the right people.
People like to know that you value their thoughts and opinions. Show you care by engaging with people’s emotions and opinions about something (black lives matter? climate change? mental health? family? poverty?) and you can expect your Instagram reach to grow tremendously. Ask and ask and ask: ask questions based on the answers they give so that the interaction never ends.
Oh, and making content out of the feedback you get during interactions with your customers is also considered creative.
Also, remember that it’s about listening to their views, not sharing yours. After all, you might end up expressing biased views, which is a no-no.
4. Collaborate with Influencers
The most popular form of influencer partnership involves collaborating with influencers in exchange for supporting social media posts. Influencers do both—producing and sharing content to help promote your brand on their social media pages.
5. Engage on a daily basis
Instagram content goal #5: to get in front of the most number of users without overwhelming them with too much content. So post daily and at the right times. As simple as that.
Social media marketing agencies exist for 1 main reason— they do the work of scheduling content…so strategically, that you won’t believe it when you’ve gotten there.
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