Insights and Behind The Scenes In An Influencer Marketing Agency

What Is An Influencer Marketing Agency?

 

An influencer marketing agency is an organisation that works with social media influencers and brands to facilitate and form what you call an influencer marketing campaign. Influencer marketing agencies that have been long formed in the field all have similarities where they all excel in creating, tailoring, conceptualising, and optimising campaigns for brands and marketers. So, if you are an influencer of yourself or strive to be one, there’s no need to exhaust all your energy in scheduling your time with brands, or planning the campaign by yourself.

 

There are a number of different types of agencies that interact with brands. Creative agencies, social media agencies, media buying agencies all engage with brands to help them create campaigns and reach campaign goals, but each one does so in a different way. The same is true of influencer marketing agencies, which work with both brands and influencers to make influencer marketing campaigns less cumbersome and more efficient, creative, strategic, and deliver upon set goals.

 

Even the world’s top brands and businesses have mostly all used influencer marketing to some degree or another. Even giants like McDonald’s, American Express, and Target, are using this marketing tactic to achieve great success. Influencer marketing has quickly developed into a borderline contingency when it comes to creating successful marketing plans, becoming an essential component of any brands overarching marketing efforts.

 

 

What Does An Influencer Marketing Does?

Influencer marketing is booming in this digitised era. Influencer marketing on Instagram alone is a $1 billion market. The global influencer market is poised to become a $5-10 billion market in the next few years. And now, more than ever before, brands are faced with a rapid number of options for strategizing, planning and executing influencer marketing.

 

 

Influencer marketing agencies are able to provide the insight, data, and creative and cultural understanding to help brand clients (social media influencers) in navigating the relatively new and always — and i mean it, it always is an ever evolving influencer landscape, they’re a vital partner to those wanting to achieve the most effective marketing results, and enjoy the most effective and creative relationships with influencers. Ergo, by combining the right influencers with the right content strategies, influencer and social media marketing can lead to great results for businesses. 

 

And without a doubt, Influencer marketing is quickly becoming a necessity for successful marketing plans, and effective campaigns are proving essential.

 

What Makes Influencer Marketing So Effective and Relevant To Your Business?

1. It amp’s up brand awareness

Have you come across a brand that you’ve never used or seen before? And suddenly you see your idolised influencers or celebrity promoting it — yeap there goes! Influencer marketing agency expands your reach and positioning in the market. Social media users can learn more about your brand, your story, and the products or services you offer. The contributions influencers make in growing your brand awareness is one of the most prominent benefits of social media marketing. In addition, partnering with an influencer who is capable of moving the needle broadcasts to people that your brand is a leader in your industry.

 

2. Provides vast visibility & reach

 

Influencer marketing agency helps brands maneuvers through many of the obstacles that other marketing mediums face in today’s age. With the adoption of ad blockers becoming common practice, in addition to people’s general distaste for obvious adverts, influencer marketing agencies offers organisations a way to interact with consumers in a more minimal fashion.

 

Influencer marketing agencies can create highly-effective influencer campaigns that reach millions of consumers by partnering with the right influencers. Tactfully reviewing influencers based on both qualitative and quantitative factors helps brands select the ideal clients for their brand campaigns.

 

3. Obtaining Trust in your brand

 

The ideology behind influencer endorsements is fairly simple in nature. When a celebrity, social media personality, or industry expert shares content about a brand on social media, it creates a sense of instant credibility for the brand they promote. Basically, if an organisation can get an individual with industry authority to notice and recognize its brand, it fosters a perception that the brand is a trustworthy company and an industry leader, based on the sentiment and endorsement of the influencer. Building trust and authority is critical in today’s business landscape.

 

4. Reaches your target audience 

An example would be our very own prospect of Malaysian Beauty and Fashion influencer, Scha Alyahya, Schaalyahya loves posting about Fashion, Beauty, Modeling, Product, Personal Blog. With the amount of followers Scha Alyahya has, she can capture users attention easily based on brands and products she promotes.

 

 

Influencers who mention your brand on social media drive sales. More and more, consumers are looking to influencers for suggestions on what products or services they should purchase. As social media has become more prominent, so has its potential for reaching your target audience. If your brand is looking to increase sales (and what company isn’t?) influencer marketing agencies can help you substantially grow your sales figures.

 

What involvement do we include:

Influencer campaigns typically involve one or more of the following types of activities:

1. Product placements – where an influencer integrates a brand’s product into their social media content, e.g., referencing a product in a post, including it in an image or video, or even in a Story
2. Building social followers – here, the focus is on increasing the popularity of a brand’s social channels. Sometimes an influencer will even take over and operate a brand’s social account for a short time, bringing their large audience with them. The brand hopes, of course, that a portion of those visitors will continue to return even after the influencer’s takeover.
3. Contests or giveaways – these campaigns involve an agency coordinating some form of competition that a well-known social influencer promotes
4. Theme or hashtag campaigns – here, brands work with an influencer to create and share content around some central theme or hashtag. Ideally, the influencer will ask their followers to participate and use the hashtag with some form of user-generated content (UGC)
5. Creative campaigns – these encourage social media influencers to create content to reflect a brand’s message or theme

 

Conclusion

A good influencer marketing agency should not be content to simply put their clients’ products in front of large audiences. Done with the right care and understanding, that amounts to little more than placement advertising. Good influencer marketing is about telling stories, making real connections, and forging genuine, authentic engagement with motivated communities.

 

Interested in engaging your brand to increase brand exposure with the help of an influencer marketing agency? Connect with Tinker now!