3 How Influencer Earn Money from Social Media

Influencer is not something new within the marketing industry, in fact it has become wildly popular among the business owners and companies to boost their sales. Influencer is someone who has the ability to influence potential buyers of a product or service by promoting or recommending the items on their social media with a huge number of devoted and committed social media followers who frequently value their suggestions. When posting content, they take advantage of social media’s accessibility to build close relationships with their followers and acquire their trust.

 

Apparently, anyone can become an influencer these days with convenient technology and fresh ideas but what does it take to be a successful influencer? How would they attract their follower’s attention with their created content? Being an influencer, especially if he/she is a full time influencer, seems like fun because you get to be your own boss, choose your work hours and most importantly you get to decide your own income. Bear in mind that it requires a lot of research to keep up with everything happening online, creativity, business skills, planning time, consistency and many more to make a living as an influencer.

 

We are going to outline on how influencer earn money from social media:

 

 

1. Include Ads in Content and Posting

As influencers, they obviously need to monetize their platforms and earn money (income) by consistently putting out a lot of good and attractive content for their followers. Here is the million-dollar question: how can they make a living from all this? By including advertisement in content and posting is by far, the most common way for influencers to make money, especially when they are starting out.

 

Ads posting is when a brand hires an influencer to generate content highlighting the brand and share it with their followers. These ads postings can take numerous forms, including publishing brand-owned material, creating distinctive visuals, advertising a new product, establishing a new brand, or gaining exposure among a new target population.

 

A good influencer needs to have a great engagement rate as well with their followers because that is how a brand will notice them and from there, they will evaluate the influencer’s interaction with their followers. Furthermore, recommendations from a trusted influencer are frequently regarded as genuine. Azfar Heri’s huge success is a great example of how influencers can make money from creating content on social media only! This benefits both influencers and business owners in terms of raising the brand visibility and recognition.

 

 

2. Participate in Affiliate Marketing

Influencers can make a lot of money through affiliate marketing as well. Affiliate marketing is a sort of marketing in which companies pay influencers and bloggers for their marketing efforts. You are probably wondering what is the mechanism behind it. Here is an example, it all begins with a collaboration between the brand and the influencer.

 

The influencer agrees to promote the product of the brand on their page or post. When a follower or customer clicks on a link from the influencer’s material which leads to the company’s website or product page, the influencer will get paid. In short, influencers earn money (a fee) on the clicks or sales they generate on behalf of the brands which is good for a constant flow of money.

 

Influencers can also utilize trackable links (also known as affiliate links) to track how many clicks or sales were made in order to receive this commission. As a result, the brand benefits from affiliate marketing because more people become aware of their product. Furthermore, most people trust influencer messages more than brand messages. Thus, the brand will sell more products and gain consumer trust. It definitely will benefit the brands, influencers, and users from this type of collaboration. There are two types of commission models to choose from:

•       Pay per click – When visitors click on an affiliate link that leads to a brand’s website, the influencer will get commission.
•       Cost per acquisition — The influencer gets commission for each purchase that results from a click on an affiliate link.

 

A single affiliate post that influencers write can provide them with a steady stream of income. Influencers can tempt new sales and therefore fresh commission without even generating new content on social media if they include an affiliate link in their bio or description. Here’s an example of influencer Cupcake Aisyah adding an affiliate link for products from Zalora in the description box.

3. Influencer turn into a Business Owner

Not only that, being an influencer actually has so much potential and with this job too, they can grow bigger. Most influencers, both local and international, have stepped up their game by producing their own brand. Since they have the network, skills and loyal followers, they grab the opportunity to come up with new products or services on their own. People would support these influencers because they already have “the name”. In fact, they are more popular compared to celebrities and entrepreneurs.

 

Influencers would normally create content for other brands such as sharing Instagram photos, making a YouTube video or writing a review on their blog which will help in increasing engagement and sales for the brand. But with these skills and passions, they can turn it into a profit by starting their own business. They can’t just be content for the rest of their life. They will need to have a proper plan to ensure a stable and wealthy life for the future.

 

 

On top of that, it is easier for influencers who are passionate in certain categories such as cosmetics, beauty, clothing or sports. For instance, taking things one step further and combining her passion in beauty, her knowledge in pharmacy and interest in business, Anjoe Koh has launched a beauty brand called MadeByAnjoe that sells beauty tools to enhance your health and beauty in a natural way. She is one example of a Malaysian influencer who has made use of her benefit as an influencer to start her own business. MadeByAnjoe has been receiving a lot of good feedback and support from the customers which makes the brand a success.

 

 

Also, Bay Doucet recently just launched her curated secondhand store with her friends at TTDI. Bay is a talented and creative content creator. Most of her content is very pleasing and aesthetic to watch. The store called “LOOOP”, received many visitors especially during the weekend and from the store itself, you can see how creative she is and she actually applied all of her skills as content creator into turning a store with nice decoration.

 

 

Here are some pro tips on how influencer can create more interesting and engaging content:

• Vary Your Platform – Instragram is a main social media platform where influencers generate their income. With the wide options of social media, it is an excellent way to use other channels such as YouTube, Twitter or TikTok that expand the reach of your followers.
•  Create Mood Board and Visual Aesthetic – To create fascinating content that attracts people, you need to have a mood board and visual that points to a specific aesthetic. A mood board not only helps influencers in completing their task, but it also acts as a link between the brand and the influencer about how the vision aligns with the concept designated.
•  Spend money to make money – Occasionally influencers need to use their own money to earn money. Consider the example of spending on Instagram ads to get more publicity and engagement on your post with the intent that you will achieve your target.

 

 

Conclusion

If you’re a social media influencer looking to start monetizing your influence, these are perfect ideas on what you can try to help you get started to earn money. Like any other influencer and content creator, you can easily make money from your work, especially when it benefits other businesses. So, take this opportunity and use a combination of these strategies to generate multiple revenue streams and land your dream job as an influencer!

 

Do you think you have what it takes to be a successful influencer? Be a part of Tinker now!