1 Super Meaningful Action That Will Elevate Your Marketing Strategy + 5 Collaborations That Stand Out

Photo by Shane Rounce on Unsplash

So much comes into play when one is interested in developing a thriving business. For one, there’s the importance of developing a quality product that speaks for itself (think delicious; think functional, like how the iPhone impresses us just with its features). In fact, product development should be a long term endeavor for any ambitious company— for example, Tealive Malaysia, one of the most successful tea franchises in the world, is looking forward to establishing a regional research and development center for the purpose of creating more exciting and satisfying drinks. Therefore, why not take a moment to think about how YOU will invest in creating a better quality product moving forward throughout the years.

 

As a social media marketing agency though, we would encourage you to go even further. That’s because these days, competition is as real as it can get. With more and more upcoming brands and amazing content everywhere— from email newsletters to Instagram content— you have to know what you’re up against in order to know what strategies to apply to achieve the kind of brand success you want, which all in all should result in a rise in profits and a sustainable business. 

 

Fear not, however, as we believe every business already has what it takes to elevate its potential, attract more consumers, and most importantly, keep those consumers loyal so that you linger in their minds whenever they decide to make a purchase. Yes, you already have what it takes to succeed, trust us. We’ve helped create over 17,400 content, in collaboration with brands from many different industries— retail, fashion, food, technology, healthcare, and beauty.

 

Even if you have what it takes, what’s definitely worth doing wherever you happen to be on your brand journey is collaborating with marketing agencies to give you an edge over your competitors. In addition to a collaboration with a social media marketing agency, also consider collaborating with other brands, as doing so has the potential to make your brand both more visible and trustworthy to potential buyers, in other words, boosting your overall brand image. Wonder how you can start partnering with other brands? The following are 5 examples of brand collaboration, which is basically what happens when two or more businesses come together to create a product that benefits all parties, such as releasing a joint product, teaming up for an engagement campaign, or hosting giveaways together.

 

Collaboration 1: Lip Smacker (+ other brands)

Made in the USA, Lip Smacker lip balms can be found in a plethora of flavors, from flavors such as passion fruit, pina colada, and butterscotch to flavors of real-life sweets and drinks such as Skittles, Dr. Pepper, and Coca-Cola. Flavors aside, throughout its successful brand journey, Lip Smacker also partnered with Disney and Marvel for their character-inspired lip gloss. Most recently, in 2019, its collaboration with crayon brand Crayola has resulted in a set of lip balm and lip glosses that look exactly like crayons. Our point is that if your brand isn’t doing what lip smacker has been doing, you might want to rethink your brand strategy because such collaborations not only attracts publicity but also creates more opportunities to engage with your audiences, which will further drive your social media engagement and voila, boost sales.

 

Collaboration 2: Tealive X WALLS

There’s the American Lip Smacker, and then there’s the Malaysian Tealive, who in partnership with Malaysian ice-cream brand WALLS popularized the milk tea ice cream, chewy pearls (boba) included. Even though Malaysians clearly do not need any help getting to know about Tealive, this collaboration gives Malaysians the chance to indulge in yet another sweet treat by their already-favorite brand, which probably only further solidifies their loyalty to Tealive. If you’d like to discover how you too could grow your brand like Tealive did, read this article. 

 

Collaboration 3: dUCk by Vivy Yusof and Mattel’s Barbie

Another Malaysian brand success story would be entrepreneur Vivy Yusof’s fashion line, which in collaboration with the phenomenal Barbie (Mattel Southeast Asia), designed and produced makeup and scarves that inspire and speak to women in Asia, communicating the message that they can be anything. What’s more, dUCk had previously been in collaboration with Warner Bros for a makeup line for Crazy Rich Asians. By collaborating with international brands and projects, dUCk opened itself to creating products that speak to new audiences, testing its adventurousness as a brand and further putting itself out there to be seen by international audiences, which only serves to boost its brand image.

 

Collaboration 4: SKIPPY peanut butter and Family Mart Taiwan

Food collaborations tend to be a hit everywhere around the world, and so in Taiwan, the peanut butter brand Skippy teamed with Family Mart, which resulted in a ready-to-go peanut butter sandwich that grew in popularity and boosted sales, especially due to their promotion of a 20 percent discount on their peanut butter with a purchase of one of their Skippy X Family Mart peanut butter sandwiches. There’s no wonder then that Family Mart Taiwan isn’t yet done with its collaborations with Skippy, with ice cream and pancakes next in line. What food company could your brand collaborate with? 

 

Collaboration 5: Billie Eilish and H&M

Last but not least, we’ve got to tell you about the collaboration between Billie Eilish and H&M because it’s such a great example of how brands can collaborate with famous people or influencers…to gain influence over their target audience and make them believe in your brand and to choose it over others. That’s the power of influencers, referring to those with a large number of engaged followers. In case you’re unfamiliar with influencers, read this article to get started on using influencers as part of your marketing strategy.

 

Conclusion

Before we go, did we mention the collaboration between Coldplay and BTS on their heartwarming indie hit My Universe (after which Coldplay and BTS fans can only be expected to grow in number as they share each others’ fans)? Or Nike and Apple’s partnership that led to fitness sneakers, clothing, and trackers made to track exercise activity and ease music listening during exercise? Indeed, the possibilities are kind of endless when it comes to brand collaborations. The point here is that you can also consider working with your competitors instead of fighting them— a whole different approach that might just do the trick for your brand and business success these days. 

More specifically, prioritize a collaboration with social media marketing agencies who are able to make use of influencers, social media platforms, SEO, content marketing, email marketing, branding & design, and online campaigns to bring in audiences, keep them engaged, and make them buy from you.

What did you think about these collaborations? For more ideas on how your brand can collaborate with other brands, feel free to leave us a message or simply give us a call.