5 reasons why copywriting is important in online marketing
Online Marketing is getting more and more attention in the media landscape. It consists of different components, and copywriting is one of the most important components to convey the message. Good marketing always has good copywriting to support it. But why and what makes copywriting so important in online marketing?
1. Effective Communication
Copywriting provides copies that can match marketing purposes. It can also incorporate the brand’s tone of voice to convey a more engaging message to the target audience. It can be casual, formal, quirky, or informative aligning with the marketing’s objectives.
For instance, if the brand wants to promote a beauty product. The brand can use a casual tone to convey the message. At the same time, informative content can include in the copy to let the audience know more about the product.
2. Brand Identity and Voice
A well-optimized copy can effectively communicate the brand’s value, personality, tone, and style, which helps to build and form a positive brand image. It takes some time to build up the brand’s image, and once the brand identity is built and formed it will be easier to resonate with the audience.
McDonald’s tagline is probably one of the most well-known example of how copywriting helps to position a brand and how copywriting help the audience make an impression about the brand.
McDonald’s tagline – “I’m Lovin’ It” is one of the simplest tagline but create a huge impact in promoting the brand. The creative idea behind the tagline make people remember the brand easily and relate to the brand everytime they heard the tagline “I’m Lovin’ It”.
It proves that even the simplest statement or wordings can make a change in building the brand image.
3. Differentiation from Competitors
In crowded markets, effective copywriting can set you apart from competitors. Highlighting unique selling points and demonstrating your expertise can convince potential customers to choose your product or service over others.
Even if your brand and the competitors are in the same industry or market, a creative and appealing copy helps the brand to stand out from the competitors.
Both Samsung and Apple play a vital tole in the smartphone market, but their copywriting can be different. Apple always focuses on consistency and delivers brand value in their branding. Whether it’s new launch or featuring products, Apple’s copywriting is always in-sync and consistent. If you are recalling Apple’s ad or social media, their copy is always short, consistent, and delivers the brand value.
Samsung has a stronger social media presence when compared to Apple. And their copy are more towards promoting different range of their products. From product announcements to building anticipation before product releases, Samsung also convey messages using creative storyline.
The example of Apple and Samsung shows that a compelling and appealing copy does help the brand to promote the products effectively and further stand out from the other competitors.
4. Conversions and Sales
The ultimate goal of online marketing is to drive sales and conversions. Copywriting can be a useful marketing tool to help drive sales and conversions as it has the potential to reach out to wider target audiences and affect potential customers’ buying decisions.
5. Better SEO rankings
Search engines value high-quality content, and well-optimized copy can improve your website’s search engine rankings. Strategic use of keywords and relevant content can attract more organic traffic to your site.
So, what makes good and effective online marketing? COPYWRITING IS THE KEY! A well-written copy can communicate with the target audience effectively, helps to build the brand’s identity and voice, make it stand out from the competitors. It can even drive the brand’s sales and conversion in a shorter timeframe and improve SEO rankings! Hence, Companies should make use of copywriting as it is an effective and powerful marketing tool.
