Beverage Brands: 10 Efficient Ways to Sell Drinks
Beverage brands should definitely think about the visual aspects of their beverage, such as colors & design and packaging material. [courtesy of Jakub Kriz on Unsplash]
Naturally, the urgent question is this: what are you doing to claim your presence in the beverage market and triumph over other beverage brands? If you’re not yet doing much in terms of beverage marketing, here are 10 fantastic ways to get started on a path towards your beverage brand success.
#1 Sell Drinks By…Identifying your target audience
Whatever industry you’re in, knowing your target audience is key to success. Explore the personalities, interests, values, consumer patterns, and goals of the people you want your brand to attract and inspire. In addition, try to understand the demographic of these people: are they hip millennials? Are they high-income earners? Knowing these could give you tips on how to design your beverage brand packaging and how much to price your drink.
It’s also good to know who you’re competing with in attracting your target audience so that you can specify your target audience in even more detail.
#2 Sell Drinks By…Offering samples
Since you’re in the drink industry, the old trick never dies: you’ve got to get out there and offer people free samples and follow-up with surveys to find out how people truly feel about the taste of your beverage brand and its overall look and pricing. Moreover, remember to ask people about their favorite beverages and what they like about those so that you can borrow the positive traits of existing beverages when developing your own beverage brand.
Indeed, the act of giving out drink samples has been found to strongly affect brand recognition— which in turn leads to increased sales.
#3 Sell Drinks By…Putting yourself on apps
Make sure you’re on apps like Yelp, Zagat, and Zomato. This is to enhance your beverage brand’s visibility, which leads to brand awareness.
#4 Sell Drinks By…Being on blogs
We can’t stress the importance of copies like blogs strongly enough: with consistent and useful content that ranks highly, you not only boost your beverage brand recognition— you also increase your chances of increasing conversions, and therefore sales.
So what are you waiting for? Put yourself out there in the form of writing such as reviews and recommendations. Connect with food & drink bloggers, use SEO to improve your online presence, and perhaps even do your own content marketing to generate organic traffic.
This article here will direct you to some awesome tips if you’re aiming to write an impressive blog article by yourself.
#5 Sell Drinks By…Investing in social media
Generating revenue from your drinks doesn’t have to be a painful experience. If you’re an aspiring beverage brand, to sell drinks well by engaging in killer marketing approaches.
It’s impossible to be an aspiring beverage brand today if you don’t have a dedicated following on social media. More specifically, you’ve got to engage with your target audience and build a loyal following on multiple digital platforms such as Facebook and Instagram. When communicating with your followers, ensure that your brand personality, identity, values, and strategy consistently shine through as doing so boosts brand recognition.
The wonderful thing about social media is that so much can be achieved with it in terms of branding. You could get people to share their experiences and use that as user-generated content, you could create augmented reality filters to improve engagement, you could create influencer marketing campaigns to support your product and grow your social media profile, and you could host LIVE sessions and contests…you could even create IG Stories focused on one theme in which influencers speak out about your brand indirectly. In short, on social media, there’s no limit to how engaging you can be as a beverage brand.
What are you waiting for? Collaborate with us today to boost your social media advertisements and copy. Great Instagram posts require great talent and we have talented graphic designers on our team who take their jobs seriously. Like the fun ‘filters’ you see on Instagram? We’re experts at that too. Check out the amazing augmented reality filters we’ve created, all posted on our Instagram account.
#6 Sell Drinks By…Designing beautiful product packaging
As a beverage brand, what you’re selling is a physical, tangible product. It therefore makes the utmost sense that you do the best you can to make a great visual impression on your potential customers.
Generally speaking, the packaging should reflect your identity and values as a beverage brand. For example, if your brand cares about sustainability (especially beverages marketed as health drinks), choose glass bottles over plastic ones. If you’re a fruity drink, bright colors would help reflect your brand’s cheerful identity— Olipop’s Ginger Lemon Soda is one stunning example. You could even be different by acting like Snapple…leave a surprise message under the bottle cap!
#7 Sell Drinks By…Offering discounts
A tried and true strategy all food and beverage brands should try out: Hand out coupons, as doing so encourages people to consider buying your drinks immediately, before the coupon expires. And excuse me, who doesn’t like discounts in an increasingly expensive world?
#8 Sell Drinks By…Doing Email Marketing
The truth is that email marketing does wonders in whatever industry you happen to be in. But if you’re in the beverage industry, you can send out consistent emails to promote new offers, mention discounts and coupons, and invite those on your email list to events (including online events, perhaps hosted by your influencers too).
Additionally, remember to use your email to remind your followers about what’s uniquely great about your drink.
One more thing…in your emails, be sure to add a link that directs people to your landing page when you’re organizing campaigns.
#9 Sell Drinks By…Hosting events
Whether it’s you or your influencers who will be acting as hosts, events never fail to bring people on board. If it’s an online event, interview influencers about their experience of your beverage brand (of course you would have to give samples to your influencers).
If you’re going to do live events such as putting up booths at festivals, that’s sure to be effective too! There’s no better way to create brand awareness by literally putting your physical self out there. Just remember to advertise about your live events on social media and email ahead of time.
#10 Sell Drinks Using…Your unique selling proposition (USP)
What’s your USP? In other words, what does your beverage brand offer that other beverage brands don’t? To be even more specific, let’s say you’re a bottled coffee brand, what does your bottled coffee offer that other bottled coffee don’t?
Seriously, take some time to brainstorm how to differentiate yourself from whatever’s already out there. Pro-tip: It’s not only about being unique— in the end, brand positioning is about adding value to your loyal customers. Ask yourself: what makes my brand valuable to my customers?
No wonder Unique Selling Proposition (USP) is sometimes called Unique Value Proposition (UVP).
Additional Pro-tips:
- Remember to be consistent with your strategy.
- You could mention how much sugar your beverage brand contains per can or bottle (depending on your target audience).
- Come up with downloadable branded apps or e-books. That’s right— apps aren’t just for brands that offer services. For example, Sephora promotes its makeup using their Sephora app, in which they describe their deals and promotions in detail. You could do the same with your beverage brand.
- You could host a lucky draw where winners get your beverages for free.
- Create mobile ads, google ads, and Facebook ads.
Conclusion
With these 10 tips, you’re ready for your beverage brand success…just get started!
Your marketing strategy plays a big part in how well your beverage brand catches up in the market, but there’s nothing much to worry about— as we’ve already said, it’s as simple as getting started and collaborating with experts in social media marketing. What else can we say? Get started by collaborating with us today, whether you’re selling drinks or food, or anything else that adds joy to the world.
