6 key reasons why brands need video production
Brands need video production for several vital reasons. Video has become an increasingly popular and effective medium for marketing and communication, offering add-on advantages to help businesses achieve their goals. Here are the 6 key reasons why brands need video production:
- Enhanced Engagement
Video is getting more popular nowadays and is often more appealing to mobile users than text and images. Video content takes less time to captivate the audience’s attention and it’s therefore a good idea to incorporate it into your marketing strategy.
According to Insivia, video searches have a 41% higher click rate than other first-page results. If businesses aim for higher engagement, hiring agencies with professional and experienced video production is a great idea as agencies help brand to customize their video content according to their brand personality. For instance, Coca-Cola always curates video content that has young and cheerful vibes. It has become one of Coca-Cola’s iconic to include friends and family, or even youngsters in their video ads to portray cheerful vibes.
- Effective Storytelling
The best part about video content is that it involves storytelling that is effective in conveying a message, mission, and values to the audience. Story-driven videos are easier to connect to the audience and make the audience feel more relatable to their daily experiences. It also helps to leverage brand identity and recognition.
PETRONAS has always been known for its touching and heartwarming festive ads. Their festive ads are always highly relatable and heartwarming and it connects the audience to the brand. In 2022, PETRONAS launched their very own original drama series called ‘366’ which is based on PETRONAS’ 2022 festive campaign themed ‘Live Again’. The series contains 7 episodes which cover all the major festivals celebrated in Malaysia throughout the year.
This has proved that well-crafted video content helps the brand to convey the message to its audience, and further create a positive brand image.
- Improved SEO and Website Traffic
Video content can significantly impact SEO (Search Engine Optimization)’s results. Google pays close attention to how long people stay on your website page. People tend to be attracted by video content compared to reading articles as it’s more engaging. Hence, it tends to keep people staying at the website for a longer period and improves the website’s traffic.
- Product Demonstrations
Video is an excellent medium to demonstrate a brand’s products and services. Potential customers can understand the features and advantages of the products and services through the video.
People always seek more information before they purchase something. They will compare the product’s price, function, effectiveness, and so on. At these times, video content is one of the best options to provide extra information about the product.
- Adaptability
Video content can be repurposed for different platforms and formats, making it a versatile marketing tool that can be used across various channels and campaigns.
Nowadays there are several social media platforms for people’s usage and the key to higher engagement is to share more exciting video content. This is to gauge better the audience’s interest in a certain product or service. The adaptability of video content makes it easier to reach out to more people and appear across different social media platforms.
- Analytics and Insights
Digital platforms often provide detailed analytics on video performance, including metrics like views, watch time, and audience engagement. Brands can use this data to refine their video strategies and optimize future content.
In conclusion, video production is crucial and effective in increasing awareness of products or services, engaging potential customers, and improving website traffic. It’s easy to adapt and share across different platforms, provides tracking of video engagement results, and demonstrates products and services that lead to higher brand attention and helps to build the brand image. Brands should use video production to elevate their online presence and engage with more audiences.
